Usability and UX Study
User-friendliness is the key to success in the oversaturated market of digital products. A positive user experience is necessary to acquire new clients and retain the existing customer base. Gather invaluable feedback on the usability & user experience of your software by using Testbirds’ crowd. Find out now what’s stopping you from providing the best digital customer experience possible!
USABILITY AND UX STUDY – YOUR ADVANTAGES
Over 400,000 testers registered worldwide
Flexible test design adapted to your personal testing requirements
Usability tests as well as user experience studies
Ad-hoc availability of the crowd
Unbiased and honest feedback from your target group
Support and recommendations for action by our experienced project managers
Take the quality of your applications to the next level!
The challenge: How does your target group experience your digital product?
Usability excels through the effective, efficient and satisfactory achievement of specific user goals (ISO9241-11). Whether a product fulfils its target group’s requirements is difficult for developers to determine. Operational blindness prevents companies from having an objective perspective and the requirements of end users are rarely evident. Therefore, a continuous comparison between your digital product and your end user’s expectations is necessary. Do the products and services match the brand? Is the online navigation structure intuitive and comprehensive? The access to the unbiased feedback of consumers, however, is often cost intensive and time consuming.
The solution: Optimisation of applications through the constructive feedback of your target group
Questions on a product’s user friendliness are best asked to end users themselves. Crowdtesting with Testbirds provide you with an unbiased testing group that matches your target group that thoroughly check the usability and/or user experience of your software. Be it websites, apps, wearables, games or smart devices, our testers determine how usable your software is under real world conditions and provide detailed feedback that helps you enhance quality. In addition, testing the entire user experience is possible and comes with multiple advantages, especially when looking at the e-commerce sector. The test investigates all aspects that contribute to a positive or negative opinion on your company from user’s expectations prior to visiting your online store, to the complete ordering process and the delivery of purchased items.
Usability and UX Study
Want to know more – just click the video and see how it works and how your digital product could profit from our service.
How Landal GreenParks uses testing to optimise the guest experience
“The fact that you have access to a very large pool of testers, with difference characteristics, backgrounds and devices, makes testing with Testbirds truly unique.(…) The testers always see things we may not have noticed or considered, which makes their feedback not only valuable, but indispensable.”
Remco Vink, Functional Application Manager, Landal GreenParks
Süddeutsche.de tests their digital channels with Testbirds
“The test results gave us very good indications of what we need to attach special importance to in further development. (…) With this feedback we can further adapt our constantly renewed appearance to the needs of the readers.”
Johannes Vogel, Managing Director | Süddeutsche Zeitung Digitale Medien GmbH.
How a Usability and UX study look in practice
An online mail order service for flowers and gifts needs feedback on the user experience of their services. To find out how satisfied their target group is regarding their website and ordering process, they approached Testbirds. Together with a project manager, they define a target group. 25 testers from Germany, Austria and Switzerland perform an extensive UX-Test. Based on the target group, 13 men and 12 women take part that are all over 25 years old and earn an annual salary of more than 38,000 euros. The test covers what users expect before visiting the website, what its usability is like, and the delivery process. Testers provide extensive qualitative feedback in a test report that is then collected and evaluated by Testbirds. The final report shows among other things that the user had issues deleting items from the shopping cart and that two parcels were damaged upon delivery. Using these results, the flower service can optimize its website and investigate whether the cause for damaged parcels is internal or whether it lies with the external delivery service.
Full flexibility for smaller teams and SMBs
(equals 100 BC*)
Selection Tester: Client
Test Design: Client
Selection criteria testers: 14
Criteria available per test: 4
Test setup and tester management: Client
Test Evaluation and Analysis: Client
Access to Self Service Portal
Payment: Creditcard + Paypal
Premium service & support for Enterprise clients
(equals 200 BC*)
Selection Tester: Testbirds
Test Design: Testbirds
Selection criteria testers: 65 / on demand
Criteria available per test: unlimited
Test setup and tester management: Testbirds
Test Evaluation and Analysis: Testbirds
Access to Self Service Portal
Full Premium Support (Telephone & Onsite)
Invoicing: Customized to your needs
Dedicated Account & Customer Success Manager
Dedicated Senior QA/UX Consultant
Customized test results with final reporting and tangible recommendations
*The basis of Testbirds’ pricing model is its own currency, BirdCoins, which form a flexible subscription model that allows for full QA and UX test coverage. Once purchased, you can invest in over 20 different crowdtesting solutions across a variety of service levels, such as purely using our platform to a fully managed testing process with a dedicated, expert project manager. The minimum tester setup of 10 testers references the lowest amount possible, normally we recommend integrating more testers to increase the significance and amount of data that is generated. 40 testers is a representative example for pricing purposes, but absolutely not an upper limit. The recommended number of testers heavily depends upon the requirements of your digital products. If you need further assistance, simply get in touch with us.
Solution Consultant QA & UX
Do you have questions about our Usability & UX study? Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our Solution Consultants will be happy to get in touch with you.
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