How Landal GreenParks uses testing to optimize the guest experience
Testbirds executed diverse testing solutions, starting with a custom load and performance test. A substantial data load was generated to examine the performance of the platform during heavy data traffic peaks. Simultaneously, end-users tested the platform’s usability by going through several predetermined use case scenarios.Download Case Study
“Crowdtesting has proven to be efficient. We can start testing on a Monday and see the results on Tuesday. It’s a powerful addition to our development process.”
The outcomes of the tests have helped Landal avoid mistakes with its e-commerce platform and to develop new features that correspond with the wishes of its target audience. Some unexpected test results were also remarkably helpful. Swinnen adds: “In this way, we spot errors in a timely fashion, allowing us to avoid issues that have a negative impact on our conversion rate.”
Landal GreenParks is a leading organization in holiday resort management. The company has over 95 parks with 15,000- holiday accommodation units and 1300 campsites in Austria, Belgium, the Czech Republic, Denmark, Germany, Hungary, the Netherlands, Switzerland, and the United Kingdom. Each year, Landal welcomes over 2.2 million guests and is proud to have won the award for Most Customer Friendly Leisure Company in the Netherlands.
Landal GreenParks invests heavily in its advanced e-commerce platform. They also develop apps to ensure a wonderful experience for each guest visiting a Landal park.
To keep pace with evolving customer demands and the latest technological developments, Landal continually updates its e-commerce platform. This became especially important when their rapid international expansion and the decision to implement a new standardized system, saw their platform quickly became much larger and more complex. As more functionalities were added, the system became harder to test. Especially as there weren’t enough internal resources to conduct high-quality testing.
“Working with Testbirds led to us professionalizing our testing process, as it forced us to critically examine our own testing structure. It definitely made our organization more mature in that respect.” (LIEVEN SWINNEN, Manager e-Business, Landal GreenParks)
Not only did they want to ensure the system worked flawlessly but they wanted to know exactly what their customers thought of it.
Testbirds executed diverse testing solutions, starting with a custom load and performance test. A substantial data load was generated to examine the performance of the platform during heavy data traffic peaks. Simultaneously, end-users tested the platform’s usability by going through several predetermined use case scenarios.
This led to more structured functional and usability testing with sprints that last two weeks – with a release of new functionalities every six weeks.
After two sprints, new software is deployed into the acceptance environment and Landal manages their testing of all changes. For a new release, Testbirds executes bug and usability tests, which follow a fixed set of user scenarios.
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The outcomes of the tests have helped Landal avoid mistakes with its e-commerce platform and to develop new features that correspond with the wishes of its target audience.
Such comprehensive crowdtesting has helped Landal spot errors in a timely fashion, which has enabled them to avoid issues that could harm their conversion rates.
Feedback from Testbirds’ crowdtesters also led Landal to reconsider – and rework –various functionalities that the testers were unsure about or that did not work as they intended.
Crowdtesters checking their platform as if they were Landal’s actual customers, helped ensure that the platform met the actual needs of those wanting to visit and rent accommodation in their parks all over Europe.
All while giving Landal the peace of mind that their platform met their own business needs.
“The fact that you have access to a very large pool of testers, with different characteristics, backgrounds, and devices, makes testing with Testbirds truly unique. I really enjoy tapping into this rich base of people, who are willing to share their view on something we work so passionately on. It’s easy for us to have a blind spot, as we work specifically on the website every day. Crowdtesting helps us obtain some external perspectives. The testers always see things we may not have noticed or considered, which makes their feedback not only valuable, but indispensable.”
Structured Bug Testing
Make sure the core functions of your digital product are bug-free. Let the Crowd test it step-by-step according to detailed use cases.Find out more