Advantages of Prototype Evaluation
Take the chance to hear the voices of your users in our Crowd first to inspire your innovations and create digital products your customers love at first sight.
What does your target group think?
Prototypes are the conceptual phase of a digital product. Uncertainty is a huge matter to contend with. Will the product be accepted by the target group? Does the concept match the user’s requirements? Is the design appealing? Are there better alternatives?
Above all, it’s difficult to predict what your clients will think about your product. Operational blindness makes it nearly impossible to have an unbiased view of your software, with the risk of missing important details and developing an unsuccessful product.
Constructive feedback prior to the development stage
A crowd-based evaluation of your prototype helps avoid the risk of making a bad investment. The tester group, which is selected according to the demographic criteria of your target group, examines prototypes on their own devices for user-friendliness and provides constructive feedback.Show more
Early feedback ensures you are on the right track
This is how the end users reveal whether a website or app’s design or concept has the potential to be successful. Based on the results gathered, recommendations that enhance your digital product can be integrated into the development process. By using the Crowd at an early stage, you can start off on the right foot and have a significant advantage over your competitors.Show less
"After we came to the conclusion that internal testing simply is not enough […], we decided to do crowdtesting. If the product reaches a certain degree of complexity, internal testing requires too many resources. Furthermore, unbiased testers find mistakes, which would remain undiscovered otherwise.”Read case study
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What is Prototype Evaluation?
A prototype is the first step on your way to a successful digital product. You’ve already spent a lot of time and money on your idea, so you shouldn’t risk developing a product that doesn’t match your users’ needs or preferences, or that your users won’t understand. That’s why you should invest in usability testing and UX testing.
In a Prototype Evaluation, you get the chance to ask your target users for initial feedback on design, usability, and user experience.
During the user testing process, the testers will check your prototype and make sure you don’t work further on a product with usability problems or that’s not suited to your users’ needs. Based on the feedback of your target users you can then adapt your first draft and move on with development.
How it looks in practice
The anniversary of a beverage manufacturer led them to plan an app to accompany the events and campaigns that were scheduled to take place.
The concept was already established: the user would be able to edit photos and participate in raffles. The beverage manufacturer decided to use Testbirds’ Prototype Evaluation to check for usability issues using the Crowd. 30 target group-specific testers were asked to examine the click-dummy on their own devices and give their opinions on its design and navigation.
According to the final report, the results showed that while the graphic design was well-received, the font color needed to be a higher contrast to the background to make it easier to read. Testers noted that the raffle procedure should be visualized in a clearer manner, as some of the users were unable to identify the status of their participation.
Those insights were taken into consideration when creating the app and approved by the Crowd in a follow-up test, setting the company up for success before development had even taken place.
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Stop guessing if your product meets your users' expectations and start making decisions based on facts.