Crowdtesting in the automotive industry

As digital solutions become more tightly integrated with a vehicle’s multiple systems and need to connect with a wide range of third-party products, the data being displayed must be accurate. This was the challenge that a major German automotive manufacturer set us when testing the e-mobility features of their app.

Specifically, that the data the driver received was as correct as possible.

Using their own cars and devices, our testers used their app to ensure that the information received, such as when the battery needed charging or how much time was left for charging, was accurate.

Additionally, they checked that worked correctly on a variety of charging stations and gave all the relevant information, such as where they were located and if they were avaible.

Being able to directly check the accuracy of the data displayed in their app meant that they could release a solution that directly benefitted its users.

One of the great advantages of crowdtesting is the ability to complement both your manual and internal testing, and test automation solutions. For our automotive clients, this has seen us test networking setups – from voice systems and connected motorcycle helmets – to remote software upgrades and over-the-air updates.

Our crowdtesters also review functionality and usability topics, where updates are validated under real conditions with a dedicated and known team of carefully selected testers, not just random customers.

This ability to test in real-world conditions is also highly beneficial when testing human-machine interfaces, any onboard apps (regardless of who develops them), and add-on services such as pre-booked functionality, including drive assistance, seat heating, and more.

By bringing automotive manufacturers and digital developers into direct contact with our crowdtesters (who are exactly like their customers) – in their vehicle – helps to ensure solutions are fully optimized, and work as intended, well before they are released.

Whether you need to test a new or existing product, our automotive testing services and experience in testing digital solutions for the automotive industry – whether apps, websites, Internet-of-Things devices, and much more – can help you develop products your customers will love. In 2019, our proven record in the industry saw us become a digital testing partner for the BMW Group.

From establishing a variety of test concepts that best suit your needs, to collaboratively working on new test ideas, even taking over your entire test management, our highly flexible and cost-effective project consulting can support you at every stage of your development cycle. Our expertise in developing crowdtesting solutions means we fully understand – and know how to mitigate – the challenges of testing digital solutions in real-world conditions.

This means working closely together with you to fully understand your needs and develop a flexible testing solution that supports you and that seamlessly integrates with your existing internal processes. This often means sourcing a truly tailormade group of crowdtesters that closely match your specific requirements. Do you need motorbike riders who may also use a specific bike? Only drivers of electric or hybrid cars? Should they use certain devices?

Even if you would prefer to use your own testers, whether your employees, partners, even your existing customers, we can help support and train them, and make sure everything is set up properly, with our exclusive Bring-Your-Own-Crowd service.

Regardless of the people you need, or the type of digital testing you want, we can make it possible.