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Crowdtesting in the automotive industry

Driverless vehicles, connectivity, digital services, and smart cars – these are just some of the disruptive challenges facing the automotive industry.

A man uses Testbirds services in the automotive industry

The biggest “pains” for the automotive industry

Today’s automotive industry is increasingly using digital services. As technology advances and consumer demand for a deeper in-car experience increases, cars are becoming smarter.

To achieve this, they’re nearly always on and always connected. Such constant connectivity comes with many challenges: security (of both data and potentially of the vehicle’s passengers if the systems are hacked), the quality of data streaming, the ability to connect to the Internet and other Internet of Things devices. The list is extensive.

This is further complicated by the devices themselves. A car will be developed over several years but many of our connected devices are developed far more rapidly – and replaced just as fast. It’s not only essential to ensure they work together but that updates to the software are safe. Such over-the-air updates are becoming more common. But there are concerns. An update can introduce bugs that directly affect the safety of the car and, as such, can become a danger to those in (and outside) of it.

Every time an app is updated, the entire service can be broken or opened to exploitation. Extensive testing is necessary to counter this.

Finally, it’s important to consider the data that the car receives – whether directly or via any third-party device. How accurate is it, how recent? Ensuring the quality of data received is extremely important when decisions are made in seconds out on the road. Is the weather report correct – is there snow ahead? Is the navigation up to date – can it divert the driver around an accident? And are car owners receiving the data quickly enough while being assured it’s accurate?

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Make the right connections

With comprehensive end-to-end testing, we help you ensure that your digital solutions work exactly the way they are meant to in their specific real-world conditions, as our user and UX tests check that your solution matches driver needs and is easy to understand and use.

Build a community of motoring enthusiasts

Let actual drivers ensure that your solution works across the vehicle types you want, the year they’re manufactured, with the hardware being used, the exact apps each driver uses, when they’re being used, and in real-world conditions. We’ll find them, recruit them as testers, and take care of the entire community management.

Perfect the user experience

Drivers access your content, whether a vehicle configurator, a used-car search... This can result in a complex mishmash of terminologies, abbreviations, and formats. With our user and UX tests, we can help you ensure that everything is consistent and understandable, wherever it’s accessed.

Test objects

We test real objects in a real world

Perform functional testing & usability tests across all of your digital products. If software is running – we test & optimize it

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IoT Applications & Smart Devices
Mobile Apps & Devices
VR & AR Applications
Chatbots & Virtual or Language Assistants

Read how crowdtesting adds value in the automotive sector


We provide you with the latest insights from the world of crowdtesting

Stop guessing if your product meets the expectations of your users and start making decisions based on facts.

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Automotive Crowd Insights

MWC Barcelona 2023

Unleash tomorrow’s technology in manufacturing, automotive, and fintech

Taking the high road

Taking the high road

BMW Motorrad's Jann Kirchhoff speaking about the ConnectedRide Cradle at BCW22

How to achieve product success with crowdtesting

BMW Motorrad's Jann Kirchhoff presenting at BCW22

Successfully building connected apps for two-wheelers

The future of mobility

The future of mobility

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Do you have questions about testing in the automotive industry?

Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our solution consultants will be happy to get in touch with you.

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