Crowdtesting in the broadcasting and media industry
Increased viewer numbers, global audiences, and high demand for quality – these are only a few things broadcasters and media companies must deal with these days.
The biggest “pains” in the broadcasting and media industry
The times where it was enough to show a big football match or a Hollywood movie and rely on families gathering around the TV are surely over. People are not only used to deciding when and where to watch sports events, movies, and series, but even expect to have control of the delivery of their entertainment. Especially when we talk about sports events, mobility is key. Watching and sharing experiences of both live and pre-recorded events on the go is now a mandatory requirement.
Also, the audience is growing rapidly. Just take the Super Bowl as an example. It used to be a truly American sport but during the last five years the audience has expanded and people from all over the world want to watch it live – even if that means staying awake the whole night.
As mentioned above, streaming quality is highly important to broadcasting & VOD companies. The ability to deliver the highest quality resolution, to make sure that you can see every goal, every knock-out punch, or the best TV highlights, is paramount in the customer’s mind.
At the same time, new competitors are entering the market. Disney+ just launched in November 2019 and Amazon and Facebook are also competing with traditional broadcasters. As the market gets more competitive, user experience (UX) is becoming more important (besides having the right content and broadcasting rights). Users want to find what they’re looking for easily and they don’t want to experience usability issues along their way. Therefore, your platform must be easy to use and entertaining, so people actually enjoy interacting with it.
Finally, it is of high importance that your offer runs smoothly and with the highest possible quality throughout the entire user journey. Signing up, watching the content, and completing payment – everything has to run smoothly if you don’t want to lose customers to your competition. The options on the market seem endless. That’s why you need to stand out of the crowd with your digital product.
Three hands-on examples
Get ready for big events
Big sports events like the UEFA Euro and the Olympics have been postponed to 2021 – now people are looking forward even more to watching the games and cheering for their favorite team or athlete.
With Load and Performance Testing we support you in ensuring that your platform is ready to handle the increased volume. Other than just simulating the load with a lot of touchpoints, we load a large quantity of testers onto the platform all at once and let them check for bugs and performance issues.
Perfect experience – anywhere
Globalization is a great opportunity – as long as you’re able to use it to your advantage.
In Localization Testing, our Crowd ensures that your platform works perfectly everywhere around the globe and that your translations are understandable and on point.
High quality on every device
People watch your content on a lot of different devices. Smart TVs, laptops, tablets, smartphones – all of them with different software, operating systems, and versions, at home and on the road.
Let our Crowd test your offer on every device combination and in different places with one of our many QA tests.
Ready to learn more about what we can do for your industry?Get in touch
“For us it was very important that the media center is tested on as many devices as possible […]. We could choose exactly the right testers from the Testbirds’ Crowd, who possessed the devices that we required. Internally, it wouldn’t have been possible for us to test the media center on so many different devices.”Download Case Study
"The research carried out by Testbirds proved our instincts were right with a combination of invaluable anecdotal and quantitative data. The process was clear and the team at Testbirds provided useful feedback and advice throughout."Download Case Study
We provide you with the latest insights from the world of crowdtesting
Stop guessing if your product meets your users' expectations and start making decisions based on facts.
Do you have questions about testing in the broadcasting and media industry?
Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our solution consultants will be happy to get in touch with you.