Testing websites, online shops and portals
Optimize the digital experience for your customers when they visit your websites, e-commerce platforms, or web portals. A better user experience means better conversion rates and that means a higher ROI.
How can Testbirds help you optimize your websites, online shops, and portals?
What makes a website or online shop successful?
Does the digital customer experience meet all usability criteria? Can visitors find their way around your website or are they annoyed by the navigation system and switch to a competitor’s instead? Does your website communicate your brand effectively or is the page unfocused and even confusing to your target group? All details, such as headlines, colors, and text – regardless of their size – can impact its success. How is the usability of your web page? Is it effective, efficient, and able to satisfy users? Ease of use is essential. In a December 2016 report by Forrester titled ‘The Six Steps For Justifying Better UX’, they noted that, on average, every dollar spent on user experience (UX) design results in a return of $100, and that a well-designed UX could raise customer conversion rates to 400%. Testing can ensure your solutions are optimized and focused on usability.
Providing a high product quality with quality assurance
Even when your site is well-designed and easy to use, there could be technical errors that can pose huge issues and affect online purchases, registrations, downloads, and more. The broad spectrum of browsers (Chrome, Firefox, Safari, and Edge, among others), their versions, and display sizes (such as smartphones, tablets, and desktops), can lead to issues such as graphical errors or animations that don’t function. It’s equally important to ensure that your website loads quickly.
Ready to learn more about testing websites, online shops, and portals?Get in touch
“The test results gave us very good indications of what we need to attach special importance to in further development […]. With the feedback, we can further adapt our constantly renewed appearance to the needs of the readers.”Download Case Study
Do you have questions about testing websites, online shops, and portals
Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our solution consultants will be happy to get in touch with you.