Crowdtesting in the telecommunications industry
Multiple devices, subscriber churn, and even the need to spread across the globe – these are just some of the challenges facing the telecommunications industry today.
The biggest “pains” in the telecommunications industry
When it comes to telecommunications, we’re a long way past only having to deal with a telephone, TV, and radio. Today’s push towards digitalization, the massive range of Internet-connected devices, and the unstoppable rise of streaming solutions, have changed everything.
We’re now in a world where subscribers have massive expectations and can change providers with a few clicks of a button. Competition is fierce, growing, and increasingly global. Consumer behavior, owing to the coronavirus pandemic, has fundamentally changed. And all are making it clear that you just can’t afford to make mistakes.
This digital disruption, and the demand for higher-speed networks, have seen the industry spend big during the past years.more
This will continue. According to a Statista report, global spending will reach about 1.595 trillion US dollars by 2024, with the majority being on wireless telecom services.
That’s no surprise. Not only are connected devices booming (on average, each home has access to over ten such devices) for private use, they are increasingly being seen within multiple industries. Everything is becoming connected and seamless telecommunication equipment, services, and wireless communication are increasingly critical. As is highly personalized customer service.
For these organizations, developing solutions that create amazing customer experiences to reduce churn, which work on multiple devices and operating systems, and that can be used across borders, is an increasingly powerful competitive advantage. As is keeping on top of the latest trends, from electronic signatures, cybersecurity, edge computing, the cloud, robotic process automation, big data, and more.
But how do you perfect that customer experience? How do you ensure your digital solutions work perfectly on hundreds of different devices with their operating systems? What do you need to do when your solutions are used across borders with different standards, laws, and regulations?Show less
Three hands-on examples
Optimized for usability and UX – across devices and apps
Whether your app connects a dozen smart devices, your portal enables subscribers to switch their plans, or your website provides the exact information they need, it has to do so easily, seamlessly, and immediately.
No matter your digital solution, customers expect a great experience. On any device, at any time. That’s why it’s vital to take your telecom testing out of the lab and into the real world.
With access to over 1 million different devices and, with our Usability & UX Testing, our crowdtesters can help ensure your solutions are optimized on any device, regardless of location, for a consistently great customer experience.
Top-tier customer experiences – anywhere, any time
Today’s users are one click away from your competition. If any solution doesn’t meet their expectations and create a positive, memorable experience, they’ll just move on to another. That means you need to create the best customer experience at every stage, from their first visit to your website, to ordering, unboxing, setting up, payments, and more.
With our Customer Journey Testing, we can quickly simulate real user scenarios and help you gain visibility into the overall quality of your offered customer experience. Keep customers happy, turn them into advocates, and reduce churn.
Seamless connectivity – faultless customer service
When a single negative customer service experience can see a customer leave, it’s essential that you get it right. This is no different whether a customer is filling in a contact form, using a chat or voicebot service, or even when calling your AI-driven call center.
It doesn’t matter how they contact you, or from where, great customer service is an important tool to reduce churn, increase customer satisfaction, and boost loyalty and advocacy.
With over 600,000 crowdtesters to choose from, they can perfectly match your customers as they test your customer service – in real-world conditions. Is it fast? Convenient? Consistent? Personal? Friendly? Relevant? The better the human touch your digital solutions provide, the better the experience.
Ready to learn more about what we can do for your industry?Get in touch
"The research carried out by Testbirds proved our instincts were right with a combination of invaluable anecdotal and quantitative data. The process was clear and the team at Testbirds provided useful feedback and advice throughout."Download Case Study
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