Crowdtesting for Marketing Teams
Optimize your website, campaigns, and brands with real user insights to truly resonate with your customers and improve your marketing ROI today.
How can Testbirds help your Marketing teams?
From localization or usability testing to comparison studies, our existing crowdtesting services allow you to evaluate every aspect of your marketing approach from a different perspective – that of your actual users.
Instead of relying on random and unqualified testers on other platforms, you will find your precise target audience from our Crowd, one of the largest, most active global communities of real users.
Our Marketing Services
Whether you want to optimize your website or perfect your next ad campaign, leverage a combination of our crowdtesting services to gain real user insights and make quick, data-driven marketing decisions.
Website & App Testing
Achieving a seamless, functional, and accessible user experience on your website and apps – all while driving conversions – is crucial for capturing and retaining your audience’s attention.
This constant need to optimize your digital platforms presents an ongoing challenge for online marketing teams.
Learn moreBy testing with our global community of web and app users, you can gain real user insights into the overall user experience, ease of navigation, and any other hidden issues. With a focus on cross-device functionality, our crowdtesters will help you deliver a seamless omnichannel experience.
Crowdtesting your website also helps you to adhere to evolving accessibility standards, such as the European Accessibility Act.
This comprehensive approach supports your marketing teams to analyze diverse landing pages and app versions, gaining a profound understanding of user engagement. The result is a website or app that truly resonates with your specific target audience, driving and optimizing your conversion rates.
Show lessAd Testing
With ever-changing user behavior on search engines and social media platforms, are you struggling to deliver impactful and resonant ad campaigns?
Crafting ad copy and design that effectively captures attention, tailoring targeting strategies for diverse audience segments, and understanding user interactions are key for digital marketing teams.
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Testing your ad creatives with real users allows you to gain real user insights into how effective your messaging and visuals are. Beyond creatives, targeting is equally important. Testing your ads with different audience segments will also serve to optimize your ad targeting for maximum impact.
Understanding user perceptions, ad receptivity, and responses – for example, whether an ad grabs attention and encourages clicks – is a key part of your ad performance analysis, so you can evaluate its potential impact on conversion rates and refine your ad campaigns.
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Campaign Testing
Marketing campaigns often require you to strike a delicate balance between crafting impactful marketing claims, ensuring omnichannel consistency, and identifying the most effective campaign variations.
Testing your marketing claims, slogans, and messaging can help performance marketing teams improve your campaign’s success rate.
Learn moreExtending your testing across different marketing channels will further improve your chances of success, by ensuring a cohesive brand message across diverse platforms.
While a traditional A/B test might allow you to identify the most impactful campaign variation, a Comparison Study of your ad mock-ups allows you to delve deeper and unravel the ‘why’ behind user preferences.
As the curtain falls on your campaign, the work doesn’t stop. Collect real user feedback to gauge success and uncover areas for improvement, paving the way for your next campaign.
Then you can get ready to do it all again.
Show lessLogo Testing
Building and maintaining a strong brand identity is a cornerstone of marketing success, and at the heart of it lies your logo. Just look at Apple, Adidas, or Starbucks – some of the most famous brands in history.
Your logo must not only be visible and clear, but also memorable and impactful. Understanding how your exact target audience perceives your brand based on your logo is equally crucial, yet subjectivity can pose significant hurdles for your brand marketing team.
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Testing your logo with your specific customers or markets provides a precise assessment of its visibility, memorability, and overall impact. Gain real user insights into how well your logo stands out and resonates with your audience.
Take it a step further by testing your brand perception and unravel how your audience perceives your brand and accompanying materials.
Ensure your logo leaves a lasting impression and contributes to a positive brand identity.
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Content Testing
Marketing content must captivate your audience while being relevant for your business. Easier said than done.
From blogs and infographics to videos, the success of your content marketing team hinges on a deep understanding of your users.
Learn moreBy testing your marketing content with real users, you can evaluate the effectiveness of different content formats and ensure your content resonates with your target audience.
Want to know your users’ latest social media preferences? You can gather insights into consumer behavior and preferences on social media through quick surveys.
Show lessMarket Research
Understanding consumer behavior, gathering product feedback, assessing brand perception, and analyzing competitors can be challenging for any market research and analytics teams.
Consumer preferences and buying habits evolve swiftly, making it crucial to stay ahead of trends. Collecting real user feedback on new products or services is essential to meet customer expectations.
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By surveying our global community of real users, you can gain in-depth insights into evolving consumer preferences, buying habits, and emerging trends.
Gather real user feedback on new products or services even before their launch, or assess how your brand and your competitors are perceived by the public or your own employees.
This comprehensive approach to market research equips your marketing teams with the real user insights needed to refine marketing strategies, enhance products, and foster positive brand perceptions.
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“Usability testing is essential for the technical and content side of our product. This is the only way to ensure that the website is easy to understand and use. At the same time, we check whether the goal of structured, relevant and, above all, activating content is achieved.”
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“How does the app work outside the lab and under not ideally conditions? Does everything run smoothly? How satisfied is the customer and is the app easy and intuitive to use? We wanted to sort out this kind of questions with the help of Crowdtesting.”
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”Together with Testbirds, the company worked on a Prototype Evaluation where the menu structure of their prototype was compared to the existing website structure. The ability to customise and the personal relationship are important factors in Beter Bed’s choice of Testbirds as a testing partner.”
Read case studyDo you have questions?
Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our Solution Consultants will be happy to get in touch with you.
We provide you with the latest insights from the world of crowdtesting
Stop guessing if your product meets the expectations of your users and start making decisions based on facts.
