Advantages of Competitor Analysis
A Competitor Analysis helps you find out what you’re doing right and where you have areas for improvement compared to other players in the market. Scan the competitive landscape regularly and stay ahead of your competition.
The competition never sleeps
Don’t limit yourself by ignoring your competitors while testing the UX of your product. Your competition is part of the real-world – whether you like it or not.
When researching products or services they’re interested in, no one will only visit your website, app, or digital product – they’ll use any information they can get their hands on.Show more
Where do you stand in your market?
In order to offer great digital products, and especially when developing a new one, you should know where your product stands in the market and understand the strengths and weaknesses of both your competition and yourself.
How exactly does my software differ from that of my competitors? What strengths does my app have and in what way is my competition superior? Why do my customers visit a certain website more often than others? To gain a competitive advantage and be able to survive in an oversaturated marketplace, it’s vital to take a closer look at the competition and develop solid market intelligence.Show less
Analyse your competitors with the help of the Crowd
A Competitor Analysis helps you make decisions for product development or design on a solid base and not just because you think it might be better – no matter if you’re aiming for an app or website competitor analysis, or if you want to examine any other digital product. Understand what your target group really expects from your product.Show more
Find out what’s already good, and where there is room for improvement
Thanks to more than 65 demographic criteria, you can choose your exact demographic target group in our Crowd.
Ask the testers about their opinions on your competition’s digital products and find out how your own software can be optimized. We create customized test designs that address the exact questions you need answered. If your product is already live, you can compare it to its competition by asking quantitative and qualitative questions.
Performing crowd-based market research before a product reaches the development stage can also help you find out where your application will find success and what needs to be improved.
“The communication between Telekom, Testbirds and the client development department was very helpful. With the aid of Testbirds we were able to identify and fix bugs as well as gather deep and direct feedback from our customers, which we wouldn’t have found otherwise.”Download Case Study
Do you have questions about Competitor Analysis?
Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our solution consultants will be happy to get in touch with you.
What is a Competitor Analysis?
Competitor Analysis is the general term for any kind of analysis, research, or comparison you can conduct to find out what your competitors do in relation to yourself.
Extensive market analysis is made easy thanks to new software and technology, allowing you to know more about your competition than ever before. In order to stay ahead of your competition and not get left behind, you should scan the competitive landscape regularly.
The reasons for competitor research can be of a wide variety: the goal could be to learn more about their branding, pricing, marketing, or strategy in general, but UX and conversion rate optimization are also becoming more and more important in the competitive matrix.
In the field of UX, a Competitor Analysis might answer questions like:
- What are the most important USPs for my customers compared to those of my biggest competitors?
- Which values and attributes do customers link to my brand?
- How do users perceive the UX of my digital product compared to that of my competition?
How it looks in practice
One of our clients noticed that family holidays and active tours were booked often on their website, but city trip bookings were less popular. To investigate the reasons why, their own website was compared to the websites of their three biggest competitors.
30 crowdtesters that matched their target group were consulted. To avoid biased results, the testers were not told who the client was. Central characteristics such as navigation structure, filters and search functions were compared. In addition, special attention was given to the booking and payment systems.
The results showed that the target group requires more flexibility when booking trips and that the available payment methods did not meet their needs. The competitor analysis also provided valuable design insights for the upcoming relaunch.
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Stop guessing if your product meets your users' expectations and start making decisions based on facts.