Digital Thinkers Forum
Join us for our fifth edition on April 24, 2024 at 16.30 CEST where Julius van de Laar, an internationally active political strategist, will share learnings from the most advanced and innovative digital marketing campaigns in US politics.
The Race to The White House: Learnings from the most advanced and innovative marketing campaigns
Take an inside look into the inner sanctum of a billion-dollar presidential campaign operation and how campaigns are ruthlessly executed. In today’s 24/7 rapid-response media environment it is more difficult than ever to cut through the noise and get your message heard. As US presidential candidates ramp up their 2024 campaigns they aim to set a new standard for how campaigns and organizations communicate by changing the way new media and AI are used to set the agenda, engage their audience and control the message.
Veteran campaign strategist Julius van de Laar will pull back the curtain and take you inside „The War Room“ to provide a behind-the-scenes look how cutting edge campaign strategies are crafted and ruthlessly executed.
Date: April 24, 2024
Time: 16:30 – 17:30 CEST
Julius van de Laar
Julius van de Laar is an internationally active political strategist and communications consultant.
After studying political science and communications in the USA, Julius van de Laar worked as a full-time campaigner for Barack Obama in the 2008 and 2012 US presidential election campaigns. After Obama’s first election victories, he brought his experience to German and European election campaigns as an external consultant. He advises politicians, business leaders and NGOs on developing strategies to achieve their goals: Election victories, growth and shaping public opinion.
The business magazine Capital ranks Julius van de Laar as one of the top 40 people under 40 in the world of politics.
What you will learn
- Shaping Your Message: How to develop your campaign strategy, frame your argument and shape the public debate.
- Reaching Your Audience: How effective campaigns use social media, big data, predictive analytics and microtargeting strategies to reach and persuade their key audiences.
- Engaging Your Audience: How to persuade critical stakeholders, find key influencers and empower your supporters to become the backbone of your campaigning-machine.
Got questions?
Questions about digital marketing for election campaigns? This is your opportunity to ask questions to Julius in the chat during the webinar!
Register here
Sign up for our Digital Thinkers Forum - The Race to the white House with Julius van der Laar | April 24 | 16:30 CEST
Insights from 2020
Julius van de Laar was our guest at the first Digital Thinkers Forum. Together with Gerriet Danz, a best-selling author and lecturer, he introduced us to the secrets of US political campaigns and the innovation culture of Silicon Valley under the theme 'Innovate Faster, Communicate Smarter'.
Find out more
