Usability and UX Study
Stop guessing if your product meets the expectations of your users and start making decisions based on facts.
Advantages of Usability and UX Study
With a Usability and UX Study we help you validate your prototype, confirm that your product meets your users’ expectations, and identify issues before they harm the go-to-market of your product or your reputation. All with the aim of providing a better customer experience.
The right product for your target group?
You’ve spent weeks, months, or even years developing your digital product and you’re sure it’s the best that it can be – but do your users agree? Meeting customer expectations is probably your biggest ambition, and at the same time your biggest concern.
Show moreOperational blindness prevents companies from having an objective perspective, and rarely are the requirements of end-users conveniently evident. Therefore, a continuous comparison between your digital product and your end user’s expectations is necessary.
This access to the unbiased feedback of consumers is, however, often cost-intensive and time-consuming.
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UX and Usability Study is the strategic starting point
All the questions above are answered by doing a UX and Usability Study. Together with our experienced project managers, you’ll define the research goals and the test setup for your project. Will the study be moderated or unmoderated, do you want to participate in the interviews, should they be in-person or remote?
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We adapt our offer to your specific needs and product requirements
Testbirds’ experts provide a solid usability testing plan, a test script, and the usability testing questions, all designed to make sure testers encounter the same problems that your users do. Our goal is to test the use cases in realistic conditions to ensure that they represent real user journeys.
After the test, our project managers gather your customer feedback, analyze it, and give advice on how to optimize UI and UX design of your mobile app, website, or digital product.
Questions on a product’s user-friendliness are best asked to end-users themselves. Crowdtesting with Testbirds provides you with an unbiased testing group that matches your target group and thoroughly checks the usability and user experience of your software. Be it websites, apps, wearables, games, or smart devices, our testers determine how usable your software is in real-world conditions, and provide detailed feedback that helps you enhance quality.
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“The test results gave us very good indications of what we need to attach special importance to in further development […]. With the feedback, we can further adapt our constantly renewed appearance to the needs of the readers.”
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“Working with Testbirds led to us professionalising our testing process, as it forced us to critically examine our own testing structure. It definitely made our organisation more mature […]. Furthermore, crowdtesting has proven to be efficient. We can start testing on a Monday and see results on a Tuesday.”
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Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our solution consultants will be happy to get in touch with you.
What is usability and UX testing?
Usability and UX testing is the most common way to find out how usable your digital product is from a human-centred design framework perspective. The real advantage of this qualitative user experience study is the focus on what users do – not what they say.
Testers might not tell you that they struggled with something because they think it’s their own fault, but you’ll always be able to recognize from their body language if they’re struggling with a task.
The aim is to observe real people’s behaviour and reactions while they interact with your website, app, or any other digital product. UX testing is a smart way to test the usability of your product by watching real users complete pre-defined tasks. Testing is a necessary step on your way to customer loyalty by creating an enjoyable user experience design.
User testing with a UX and usability study helps you find parts of your product that confuses users and will give you vital input on how to improve your overall user experience.
Different types of usability testing
There are different usability testing tools regardless if you’re doing website usability testing, a mobile usability test, or a UX test for any other digital product.
Usability test: Moderated or unmoderated
In moderated tests, there’s always a researcher present in person or remotely, who introduces the test to the participants, answers questions, and has the opportunity to ask testers additional questions. The direct interaction leads to in-depth insights – but of course, makes it more cost- and time-intensive.
In contrast, no one is present to support the testers during unmoderated tests. Most of the time, testers will be performing the assigned tasks at home and on their own devices. That’s why the usability test script and a proper test scenario is crucial here. But this also means unmoderated tests are cheaper and sometimes quicker than moderated ones. Nevertheless, answers also tend to be more superficial and you don’t have the opportunity to ask additional questions.
If you’re more interested in the reasons why users behave in a certain way then a moderated test might be suitable for you. If you want to test a very specific use case or observe behaviour patterns, an unmoderated test could be suitable.
Remote or in-person usability testing
Usability testing can either be done remotely, over the phone or the Internet, or in person, with the researcher being physically present with the tester. The social component of in-person testing shouldn’t be underestimated as researchers get the chance to observe and analyze body language and mannerisms of the testers. But of course, this is more time-consuming than meeting them remotely.
The advantage of remote usability and UX tests definitely lies in the opportunity to have large numbers of testers involved from all over the world – with a significantly low effort. Usually, getting feedback from your target group(s) might be difficult if your product is made for multiple regions or languages. However, testing remotely allows you to query customers from around the world and ensure the usability of your product across all markets.
If you want a deeper understanding of potential usability issues you should consider an in-person setup, but if you prefer a broader set of results or need to test with a variety of target groups, a remote setup might be more appropriate.
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Stop guessing if your product meets the expectations of your users and start making decisions based on facts.
