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Usability and UX Study

Stop guessing if your product meets the expectations of your users and start making decisions based on facts.

The Challenge The Solution In More Detail

How we support you

Advantages of Usability and UX Study

With a Usability and UX Study we help you validate your prototype, confirm that your product meets your users’ expectations, and identify issues before they harm the go-to-market of your product or your reputation. All with the aim of providing a better customer experience.

Observe real people’s behaviour while they interact with your product
Flexible test design adapted to your specific requirements and needs
Get access to testers all over the world
Focus on what users do, not what they say
Question-on-how-crowdtesting-withtestbirds-can-help
The Challenge

The right product for your target group?

You’ve spent weeks, months, or even years developing your digital product and you’re sure it’s the best that it can be – but do your users agree?

Meeting customer expectations is probably your biggest ambition, and at the same time your biggest concern.

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Operational blindness prevents companies from having an objective perspective, and rarely are the requirements of end-users conveniently evident. Therefore, a continuous comparison between your digital product and your end user’s expectations is necessary.

This access to the unbiased feedback of consumers is, however, often cost-intensive and time-consuming.

 

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The Solution

UX and Usability Study is the strategic starting point

All the questions above are answered by doing a UX and Usability Study.

Together with our experienced project managers, you’ll define the research goals and the test setup for your project. Will the study be moderated or unmoderated, do you want to participate in the interviews, should they be in-person or remote?

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We adapt our offer to your specific needs and product requirements

Testbirds’ experts provide a solid usability testing plan, a test script, and the usability testing questions, all designed to make sure testers encounter the same problems that your users do. Our goal is to test the use cases in realistic conditions to ensure that they represent real user journeys.

After the test, our project managers gather your customer feedback, analyze it, and give advice on how to optimize UI and UX design of your mobile app, website, or digital product.

Questions on a product’s user-friendliness are best asked to end-users themselves. Crowdtesting with Testbirds provides you with an unbiased testing group that matches your target group and thoroughly checks the usability and user experience of your software. Be it websites, apps, wearables, games, or smart devices, our testers determine how usable your software is in real-world conditions, and provide detailed feedback that helps you enhance quality.

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Get in touch

Do you have questions about Usability & UX Study?

Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our solution consultants will be happy to get in touch with you.

Learn more about Usability and UX Study

What is usability and UX testing?

Usability and UX testing is the most common way to find out how usable your digital product is from a human-centred design framework perspective. The real advantage of this qualitative user experience study is the focus on what users do – not what they say.

Testers might not tell you that they struggled with something because they think it’s their own fault, but you’ll always be able to recognize from their body language if they’re struggling with a task.

The aim is to observe real people’s behaviour and reactions while they interact with your website, app, or any other digital product. UX testing is a smart way to test the usability of your product by watching real users complete pre-defined tasks. Testing is a necessary step on your way to customer loyalty by creating an enjoyable user experience design.

User testing with a UX and usability study helps you find parts of your product that confuses users and will give you vital input on how to improve your overall user experience.

This or that

Different types of usability testing

There are different usability testing tools regardless if you’re doing website usability testing, a mobile usability test, or a UX test for any other digital product.

Usability test: Moderated or unmoderated

In moderated tests, there’s always a researcher present in person or remotely, who introduces the test to the participants, answers questions, and has the opportunity to ask testers additional questions. The direct interaction leads to in-depth insights – but of course, makes it more cost- and time-intensive.

In contrast, no one is present to support the testers during unmoderated tests. Most of the time, testers will be performing the assigned tasks at home and on their own devices. That’s why the usability test script and a proper test scenario is crucial here. But this also means unmoderated tests are cheaper and sometimes quicker than moderated ones. Nevertheless, answers also tend to be more superficial and you don’t have the opportunity to ask additional questions.

If you’re more interested in the reasons why users behave in a certain way then a moderated test might be suitable for you. If you want to test a very specific use case or observe behaviour patterns, an unmoderated test could be suitable.

Remote or in-person usability testing

Usability testing can either be done remotely, over the phone or the Internet, or in person, with the researcher being physically present with the tester. The social component of in-person testing shouldn’t be underestimated as researchers get the chance to observe and analyze body language and mannerisms of the testers. But of course, this is more time-consuming than meeting them remotely.

The advantage of remote usability and UX tests definitely lies in the opportunity to have large numbers of testers involved from all over the world – with a significantly low effort. Usually, getting feedback from your target group(s) might be difficult if your product is made for multiple regions or languages. However, testing remotely allows you to query customers from around the world and ensure the usability of your product across all markets.

If you want a deeper understanding of potential usability issues you should consider an in-person setup, but if you prefer a broader set of results or need to test with a variety of target groups, a remote setup might be more appropriate.

Other usability & UX services

Powered by crowdsourced testing: Challenge usability & UX issues with our services

Every sector has its own specific testing needs. Therefore a target-oriented strategy is necessary, which is individually tailored to the client, his requirements, and the test object.

Quantitative Usability Study

Competitor Analysis

Prototype Evaluation

Remote Usability Videos

Remote Interviews

Comparison Study

Card Sorting

Insights

We provide you with the latest insights from the world of crowdtesting

Stop guessing if your product meets the expectations of your users and start making decisions based on facts.

Crowdtesting

Testing Insights: Die Power unserer Crowd – mit Alexandra

Webinars

Webinar: Enhancing Customer Experience in the BFSI Sector

Press Releases

Testbirds becomes a member of the European Tech Alliance

Press Releases

Focus on customer centricity in digital transformation: Testbirds and digital agency PIA UDG start their partnership

Test Objects

Home truths – Why you need to test your smart home device

Crowdtesting

Better safe than sorry – The importance of testing

Your benefits

Stop guessing, start testing

Unbiased
feedback

Real user insights that perfectly match your target group.

Pick-a-customized-qa-ux-service package Service Level & Pricing

Credit-based pricing: Full budget control with our own flexible currency – BirdCoins.

Crowdtesting-for-functional-teams Fair tester
payment

We provide fair working conditions for our testers (Code of Conduct).

testbirds-illustration-of-industries-we-are-servicing Industry
solutions

UX & QA crowdtesting services for all industries and use cases.

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Ready to learn more about UX and Usability Study?

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