Conversion Rate Optimisation
Conversion optimisation or conversion rate optimisation (CRO) is definitely one of the most important online performance marketing tools. Whether it concerns a webshop or a self-service platform – increasing the relevant KPIs is always one of the top priorities.
Conversion Rate Optimisation – the Testbirds 360° approach
Classic Approach: Multivariate conversion rate testing
The classic approach of multivariate optimisation for webshops and their functionalities normally follows the pattern of small, iterative steps with one or multiple test variations of the same item.
In a best-case scenario these different test variations only have small differences in either layout or functionality. This ensures that, in the post-test reporting and analytics phase, only the influence of a specific variation is the reason for the increased conversion rate – e.g. the layout of a new Call2Action.
Operational blindness – biased due to the internal test setup
Internal resources are blocked
Loss of time and speed for your team due to limited resources and possibility to scale
Conversion Rate Increase normally only marginal
Quality Assurance is often only rudimentary due to limited resources
Testbirds 360°: Customer Centric Conversion Optimisation
Customer Centricity is key in Testbirds very own conversion rate optimisation approach. Compared to the classic approach, we focus on your specific target group – your customers, already in the early phase of setting up the test scenarios and within the creation of the variations. With this we can make sure that the variations in the test are already proofed by your custom audience, and of course bug-free and best in class when it comes to Usability & UX. Another benefit of including your customers in the early setup phases of the test is that you effectively get rid of all operational blindness and biasing.
Customer Centricity – faster and more target group-specific feedback from your particular audience
Save on resources – use our crowd and dedicate your employees to other projects and tasks
Higher efficiency with every iteration cycle – boost your conversion rate faster than ever before
Testbirds 360°: This is how it works
Classic Approach: Multivariate conversion rate testing
The classic approach of multivariate optimisation for webshops and their functionalities normally follows the pattern of small, iterative steps with one or multiple test variations of the same item.
In a best-case scenario these different test variations only have small differences in either layout or functionality. This ensures that, in the post-test reporting and analytics phase, only the influence of a specific variation is the reason for the increased conversion rate – e.g. the layout of a new Call2Action.
Operational blindness – biased due to the internal test setup
Internal resources are blocked
Loss of time and speed for your team due to limited resources and possibility to scale
Conversion Rate Increase normally only marginal
Quality Assurance is often only rudimentary due to limited resources
Testbirds 360°: Customer Centric Conversion Optimisation
Customer Centricity is key in Testbirds very own conversion rate optimisation approach. Compared to the classic approach, we focus on your specific target group – your customers, already in the early phase of setting up the test scenarios and within the creation of the variations. With this we can make sure that the variations in the test are already proofed by your custom audience, and of course bug-free and best in class when it comes to Usability & UX.
Another benefit of including your customers in the early setup phases of the test is that you effectively get rid of all operational blindness and biasing.
Customer Centricity – faster and more target group-specific feedback from your particular audience
Save on resources – use our crowd and dedicate your employees to other projects and tasks
Higher efficiency with every iteration cycle – boost your conversion rate faster than ever before
Testbirds 360°: This is how it works
Testbirds 360°: This is how it works
With the Testbirds 360° approach to conversion rate optimisation, we bring back your target group – your clients , to the center of the testing approach. Following this approach you get first insights before you’ve even started the real live test. Our approach is completely tailormade according to your specific setting and your requests. Together with you, we develop a highly customized testing roadmap and define strategy and approach. Finally, we also conduct the tests together.
You can freely set up your specific look-a-like group that matches your target audience from our crowd of over 400,000 digital experts from around the globe. Following this approach you will improve massively on quality, as well as on performance, of your newly developed features before they hit the market. Furthermore, you can reduce time and cost through every testing iteration cycle.
1. Testing strategy
In the beginning the testing strategy is set up. Based on your needs we develop a tailormade approach and consult you on setting up the test cycle, as well as planning a testing roadmap. This unique combination of your awareness of current pain points, together with our expertise in conversion testing, is the precondition for being successful.
2. Testing hypothesis
In this stage, together we define the elements of your page/app that will be tested and the expected results. At the very beginning of a conversion rate program we recommend a BugAbility™ test on your live platform to make sure that your current system is bug-free. Additionally, we get some early user feedback from your custom audience regarding Usability & UX.
4. Performing the test
At this stage of the cycle we pre-test the test variations with our crowd and your look-a-like customer audience. We integrate the gathered user feedback from the pre-test to verify a best in class digital experience, before we set them live as challengers version for your current webshop, platform or application.
3. Definition of test variations
Now the different test variations for the live test are defined and built – according to the chosen test approach. These variations can also be pre-tested by us and our crowd, e.g. with a prototype evaluation or a Usability & UX study.
Testbirds 360°: This is how it works
Testbirds 360°: This is how it works
With the Testbirds 360° approach to conversion rate optimisation, we bring back your target group – your clients , to the center of the testing approach. Following this approach you get first insights before you’ve even started the real live test. Our approach is completely tailormade according to your specific setting and your requests. Together with you, we develop a highly customized testing roadmap and define strategy and approach. Finally, we also conduct the tests together.
You can freely set up your specific look-a-like group that matches your target audience from our crowd of over 400,000 digital experts from around the globe. Following this approach you will improve massively on quality, as well as on performance, of your newly developed features before they hit the market. Furthermore, you can reduce time and cost through every testing iteration cycle.
1. Testing Strategie
In the beginning the testing strategy is set up. Based on your needs we develop a tailormade approach and consult you on setting up the test cycle, as well as planning a testing roadmap. This unique combination of your awareness of current pain points, together with our expertise in conversion testing, is the precondition for being successful.
2. Testing hypothesis
In this stage, together we define the elements of your page/app that will be tested and the expected results. At the very beginning of a conversion rate program we recommend a BugAbility™ test on your live platform to make sure that your current system is bug-free. Additionally, we get some early user feedback from your custom audience regarding Usability & UX.
3. Definition of test variations
Now the different test variations for the live test are defined and built – according to the chosen test approach. These variations can also be pre-tested by us and our crowd, e.g. with a prototype evaluation or a Usability & UX study.
4. Performing the test
At this stage of the cycle we pre-test the test variations with our crowd and your look-a-like customer audience. We integrate the gathered user feedback from the pre-test to verify a best in class digital experience, before we set them live as challengers version for your current webshop, platform or application.
Conversion Rate Optimisation – we are happy to help
Tailormade conversion optimisation concept – based on your specific request
Faster success – immediate ROI through our unique combination of QA and UX services
Functional testing, Cross-Device & Cross-Browser Optimisation with the help of our Device Cloud
Precise feedback from your customer audience (target group) – freely choose from over 400,000 digital experts from your crowd based on 65 different sociodemographic criteria
Save your resources and be more efficient – scale with the help of our crowd and allocate your employees to other tasks and projects
Sören
Customer Success Manager CRO
Do you have questions about Conversion Rate Optimisation? Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our Customer Success Managers will be happy to get in touch with you.
CROSS-DEVICE OPTIMISATION
Mobile First – often recited but seldomly implemented in a consistent manner. Usage numbers for mobile commerce are increasing year by year, and accordingly, optimisation should pay close attention to this usage scenario. The challenge ranges from smartphones to phablets to tablets, in a variety of different sizes. Potential solutions range from responsive websites to specially optimized mobile shops.
Manual Testing
With the help of manual testing in our Device Cloud, you can emulate every device available on the market. Through our Global Real Device Network, we also offer direct access to real devices.
Structured Bug Testing
With the help of our crowd of 400,000 digital experts, we can reproduce every imaginable usage scenario. As a client you can choose from 65 user criteria and define the testcases and devices you need. Finally, our crowd will execute your test in a quick and structured manner.
CROSS-BROWSER OPTIMISATION
For every performance marketeer, the variety of mobile devices and the variety of browsers available on the market is a challenge. After all, the digital experience should be consistent and as simple as possible for all user groups – and, of course, no bugs and functional impairments should disturb the shopping experience.
Automated Testing
Due to automated testing in our Device Cloud, you can ensure the functionality of your application on every possible software and device combination. Over 2.5 million possible combinations delight every developer’s heart.
Exploratory Bug Testing
Over 400,000 users with 900,000 different devices and their respective browsers are at your disposal. Let go of the crowd and find every conversion-brake in your shop or application.
QA OPTIMISATION
The functionality of a website or online shop also has a significant impact on the conversion rate and the overall performance. Digital Experience is the key word – hardly anything is more frustrating for your customers than a functional bug such as a non-clickable Call2Action, a navigation that has errors on mobile devices or a non-performing login functionality.
Load and Performance Testing
Eliminate instability and slow-moving applications with our crowd and cloud-based technologies, and make sure your software can handle the burden of a large number of users.
Regression Testing
Continuous Improvement = Continuous Testing. With our regression tests, you maintain full control over the quality of your application with each update, and ensure a stable user experience for your customers.
UX & USABILITY OPTIMISATION
How accessible is my shop? How does its performance and usability on mobile devices look like? Does my application meet the needs of my users? These and other questions should be answered by usability conversion optimisation. Recognise the potential for optimisation and receive the feedback of your target group before the Go-live or the next multivariate test cycle.
Usability & UX Studies
Testing usability and/or user experience – our crowd of 400,000 users will test for usability and user experience under real conditions on real devices, and provide detailed feedback to help you optimise.
Remote Interviews
Customer Centricity is Key – but how do you get unfiltered insights into your users’ thoughts? Our remote interviews will help you with this challenge. Choose your target audience from our crowd and get direct feedback.