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Marketing in a complex world: How crowdtesting can help you overcome the challenges

The challenges facing marketers are not only increasing but becoming more complex. Today's marketing teams need innovative solutions to ensure they can engage customers and deliver pitch-perfect campaigns.


Marketing in a complex world: How crowdtesting can help you overcome the challenges

The challenges facing marketers are not only increasing but becoming more complex. Today's marketing teams need innovative solutions to ensure they can engage customers and deliver pitch-perfect campaigns.

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Tobias Brunner
| Linkedin
| Head of Marketing

Whether you want to meet today’s unique marketing challenges or stay ahead of the trends, the right combination of marketing services can help you not only achieve your goals, but create standout campaigns that truly resonate with your customers.

At Testbirds, our expertise revolves around crowdtesting – which lets us tap into over 1 million testers from more than 65 demographics all around the world – giving you a truly unique way to optimize your website, apps, campaigns, brands, and more, with real user insights!

I’m convinced that crowdtesting in marketing is going to revolutionize the way marketing departments, and marketers, develop their initiatives and tackle ongoing challenges. That’s why we’re excited to launch our range of Marketing Services, which provide a flexible selection of crowdtesting solutions such as Localization Testing, Usability Testing, and Crowd Surveys.

I’d like to discuss just a few of the big challenges as we head into 2024 and where each of Testbirds’ solutions can help boost your marketing efforts! But keep in mind, these are just a few of my suggestions, you can easily mix-and-match our marketing testing services to best suite your needs.

Challenge 1

Diverse audiences and changing expectations/needs

In addition to hyper-personalization, today’s consumers value brands that align with their values. And this covers a huge range of cultures and perspectives. This shift towards conscious consumerism also means that marketing teams need to be aware of societal issues, adapt their messaging, and engage in purpose-driven marketing.

This is where our marketing testing can help ensure that ‘diversity’ isn’t just a buzzword within your marketing while boosting your conversion rate optimization efforts. For example:

  • Logo Testing can make sure that your logo is universally recognizable and resonates with diverse cultural contexts.
  • Content Testing enables you to refine content to cater to the evolving preferences and interests of different audience segments – no matter where they’re located.
  • Market Research is essential for understanding your target audience’s evolving needs, preferences, and values. It provides insights that enable you to adapt your strategies to meet changing expectations.

What is Conversion Rate Optimization (CRO)?

Challenge 2

Diverse devices and channels

The proliferation of devices and channels, from social media platforms to various communication tools, has created a highly fragmented digital landscape.

Marketing teams need to navigate this complexity to ensure a consistent and effective brand presence across multiple platforms – and make sure it all works on an ever-increasing number of devices and operating systems.

Crowdtesting in marketing can help!

  • Website and App Testing across various devices and platforms helps ensure a seamless and consistent user experience, which is crucial for addressing the fragmentation of devices and channels. Click here to see how app testing improved the Generali mobility app!
  • Ad Testing gives you unbiased insights so you can better experiment with different ad formats, placements, and targeting strategies to optimize ad performance across various channels.
  • Logo Testing ensures you can develop an adaptable logo of various sizes and resolutions to ensure optimal display across different devices and platforms.
  • Content Testing not only looks at what the customer sees or reads but helps you optimize that content for different screen sizes and viewing experiences to enhance user engagement.
Challenge 3

Overcrowded markets

Saying there’s increased competition now is putting it mildly. The digital age has lowered entry barriers, resulting in highly saturated markets.

Standing out from the crowd requires creative and strategic efforts, making it challenging for marketing teams to capture and retain audience attention.

  • Campaign Testing evaluates the effectiveness of your marketing campaigns, ensuring that your messaging, visuals, and overall strategy align with your target audience’s preferences and expectations. And when combined with Content Testing, you can better highlight unique selling propositions (USPs) to differentiate your brand and attract customers.
  • Ad Testing allows you to optimize your imagery and messaging. By understanding what resonates best with your audience, you can create more compelling and effective ads, helping you stand out in a crowded market.
  • Market Research lets you identify USPs that differentiate your brand from competitors and resonate with your target audience.
  • Logo Testing provides feedback from real people to help you create a distinctive logo that stands out from competitors and captures attention in this crowded marketplace.
Challenge 4

Technology complexity and the rise of AI and automation

Keeping up with the latest technologies, tools, and trends in the fast-paced digital landscape can be overwhelming, but it’s critical that marketing teams adapt to new technologies and understand how to leverage them for effective campaigns.

And while AI and automation offer powerful tools for marketing, integrating them into existing workflows is far from straightforward. Marketing teams need to understand, implement, and optimize these technologies for greater efficiency and results.

  • Website and App Testing ensures you can evaluate the user experience of your marketing materials in conjunction with new technologies, such as augmented reality (AR) or virtual reality (VR). See how Beter Bed utilized crowdtesting to ensure their digital platform worked across multiple devices.
  • Logo Testing ensures that your logo is compatible with emerging technologies and can be seamlessly integrated into digital platforms.
  • Content Testing optimizes your content for emerging technologies such as voice search by using conversational language and considering natural language processing (NLP).
Challenge 5

Doing more with less

It’ll come as no surprise to most, but many marketing teams face constraints in terms of budgets and resources. Economic uncertainties can further complicate financial planning, requiring teams to be resourceful and efficient in their strategies.

Thankfully, the right testing services can help you optimize your marketing efforts.

  • Content Testing can quickly identify and eliminate inefficient content that can be streamlined or eliminated to save resources.
  • Ad Testing can help you optimize ad campaigns to maximize ROI and achieve marketing objectives within limited budgets.
Challenge 6

Multi-location brands or expansion

Maintaining a consistent brand image across multiple locations is a definite challenge. Marketing teams need to ensure that local campaigns align with the overall brand strategy while addressing specific regional needs.

  • Content Testing lets you see if your content is appropriate for local cultures, languages, and preferences, which helps ensure regional relevance and effectiveness.
  • Campaign Testing is a great way to evaluate how your marketing materials perform in diverse locations, so you can identify any regional variations in user behavior or language nuances.
  • Logo Testing provides the feedback you need to create localized versions of your logo that are culturally relevant and appropriate for different regions.
Challenge 7

Speed to market

Rapid changes in consumer behavior and market trends means that marketing teams need to be highly agile. Being slow to adapt can result in missed opportunities or outdated campaigns. But things can be made to go faster!

  • Ad Testing and Website and App Testing can contribute to accelerating your speed to market by optimizing ad creatives, ensuring website and app functionality, and quickly identifying and addressing potential issues.


Having the flexibility to adapt to marketing trends is critical. Whether you want to make everything more personalized and immersive, demonstrate your organization’s sustainability and responsibility, become more digitally focused, deliver more interactive and multimedia content, or truly make the most of your data-driven insights, the right combination of marketing testing services is a game changer.

Crowdtesting in marketing helps you adapt to trends and challenges by giving your team the time (and freedom) they need to be creative, think strategically, and learn and evolve.

Discover our full suite of crowdtesting services for marketing teams today.


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