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Card Sorting

Not sure how to structure your digital product intuitively and according to your users’ expectations? Use the help of the Crowd to ensure clear and simple navigation.



Create an intuitive and simple navigation with the help of real users


Find out which items are difficult to categorize from an end-user perspective


Understand what your target users expect in your navigation structure


Ensure that your users completely understand terminology and patterns


Leverage Card Sorting to take the quality of your applications to the next level!


What is Card Sorting?

Card Sorting is a test in the field of user experience (UX) and usability testing in which the participants are asked to group navigation items and labels according to what makes most sense to them. That way the test helps you create a navigation structure that matches the users’ expectations and therefore guarantees a good user experience design.

Although Card Sorting doesn’t necessarily have to be very technical, nowadays it is common to conduct the Card Sorting testing process online instead of using an actual set of cards. One of the reasons for this is that you’re able to involve a lot more testers from anywhere in the world.

Different Types of Card Sorting Test

Card Sorting can be conducted as either an open or closed Card Sorting test.

Open Card Sorting Test

In an open Card Sorting session users sort your website topics into categories which make sense to them. Afterwards, they give each created category a name they deem suitable. This kind of user research is especially helpful in early stages of development as it supports you in structuring the content of your digital product in the way that feels best for your target audience.

Closed Card Sorting Test

Unlike the open version, in a closed Card Sorting test session the testers get a predefined set of categories in which they sort the content of your website, app, or any other digital product. This method helps you find out if your targeted users agree on the categories you’ve already built – no matter if you’re still in the planning phase or if your product is already on the market.


The Challenge: clustering a large amount of content in comprehensive categories

Structuring content in a logical and comprehensive manner, without producing usability problems is often harder than expected and requires profound UX research. A navigation bar that contains too many categories quickly becomes overwhelming. Information or products that do not match the category they’re located in can confuse the user and are therefore likely to be overlooked. Frequent problems tend to be the wording of product titles, the categories themselves, or having products and services that match more than one category. In the end, users need to easily find their way around a website and be able to quickly access the information they are looking for. The chosen structure is the framework for downstream processes such as visual design and development, which means that applying changes after these processes have begun can be time-consuming and expensive.

The Solution: ask your target group what works best for them

Only user-friendly websites and apps with a clear navigation structure stay ahead of the competition. A Card Sorting test is quick to perform and provides invaluable information on how users imagine the structure of your digital product. The Crowd is shown virtual cards with all the products or content the website contains and is asked to sort them into categories. This reveals how clear and logical the navigation system is from an end-user’s perspective. A Crowdtest delivers hints about the kind of navigation structure that produces an organized environment, especially in the mobile sector where screen size needs to be taken into consideration. This kind of testing is particularly suitable for software with extensive content in early development, for example when finalizing the sitemap.


How it looks in practise

A network provider is planning on renovating their website and extending their services. This requires a new structure with an extensive menu and downstream design adaptations. The company values user-friendly navigation and aims to find out how their target group would sort all of their products. A Card Sorting test with 50 testers that sort individual products into five distinct categories and organize the website with the help of an online tool is chosen to address these concerns. In addition, the testers answer a series of qualitative questions, like what would be the best way to display the menu on reduced screen sizes such as smartphones or tablets. After receiving the results, a sitemap is created, which is not only based on the target group’s evaluation but also supports the user in finding his or her way around the new website in a quick and intuitive manner.




Solution Consultant QA & UX

Do you have questions about our Card Sorting Tests? Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our Solution Consultants will be happy to get in touch with you.

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