Card Sorting

Your online appearance needs to feature an appealing design, intriguing content and an outstanding portfolio of products and services.  A solid structure that is intuitive and simple is equally important though. Websites or apps that make it easy for users to navigate are a necessity for success. Card Sorting supports you by finding out what your target group considers a clear and simple navigation system.



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Ad-hoc availability of the crowd

Take the quality of your applications to the next level!

The challenge: Having a simple navigation despite a large amount of content

To structure content in a logical and comprehensive manner is often harder than expected. A navigation bar that contains too many categories quickly becomes confusing. Products or information that do not match the category they are located in confuse the user and cause them to be overlooked. Frequent problems tend to be the wording of products, the categories themselves, and products and services that match more than one category. At the end, users need to easily find their way around a website and be able to quickly access the information they are looking for. The structure is the framework for downstream processes such as design and development, therefore applying changes after these processes have begun can be time-consuming and expensive.

The solution: Ask the crowd!

Only user-friendly websites and apps with a clear navigation system beat the competition. A card sorting test is quick to perform and provides invaluable information on how users imagine the structure of applications. The crowd is shown virtual cards with all the products or content the website contains and are then asked to sort them into categories. This reveals how clear and logical the navigation system is from an end user’s perspective. A crowdtest delivers hints about the kind of navigation structure that creates an organized environment, especially in the mobile sector where screen size needs to be taken into consideration. This kind of testing is particularly suitable for software with extensive content in the early development stage, for example when finalizing the sitemap.

How it looks in practice

A network provider is planning on renovating their website and extending their services. This requires a new structure with an extensive menu and downstream design adaptions. The company values user-friendly navigation and together with Testbirds, aims to find out how their target group would sort all of their products. A card sorting test with 50 testers that sort individual products into five distinct categories and organize the website with the help of an online tool is chosen to address these concerns. In addition, they answered a series of qualitative questions such as what the best way to display the menu on reduced screen sizes such as smartphones or tables would be. After receiving the results, a sitemap was created, which was not only based on the target group’s evaluation but also supported the user in finding his or her way around the new website in a quick and intuitive manner.

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