Skip to main content

How Testbirds was born: What I’ve learned from evaluating business ideas

Retail has faced unprecedented challenges this past year (and counting).

When you want to start a business, at the very beginning there is only an idea. Back in 2011, we had a completely different idea before we started thinking about Crowdtesting and Testbirds – we looked into mobile payment.

We evaluated the idea for quite a long time: eight months part-time, while working elsewhere. We spoke to many stakeholders and gave it a lot of thought. In the end, we decided that our idea was too risky, as too much investment would have been necessary and the success of such a business depends on many external factors and stakeholders. With the idea for Crowdtesting and Testbirds it was the complete opposite – it was born in only a week! We quickly evaluated it full-time and decided to found a company based on it.

What I have learned from this process? We carried the mobile payment idea with us for too long before deciding that we were not going to do it. Evaluate your idea quickly and consistently, talk to people about it and then bring it to life! Hard decisions must be made in these kinds of situations. If you are not sure about the idea, most likely it’s not the right idea to make a business out of.

Tag Cloud

About the author

Philipp is a Founder and Board Member of Testbirds and supports us on strategic topics.

 

Categories

Links

Other content that might be interesting for you:

Testbirds specialises in the testing of software such as apps, websites and Internet of Things applications by using innovative technologies and solutions. Under the slogan, “Testing Reality”, the company offers various testing methods to its clients looking to optimise the user-friendliness and functionality of their digital products. With over 250,000 registered testers located in 193 countries, Testbirds is one of the world’s leading crowdtesting providers. In addition, the IT service provider utilises cloud based technologies to support customers in the optimisation of their digital products. The combination of the two testing methods delivers a unique and extensive portfolio that takes the quality of software to the next level. Testbirds was founded in 2011 by Philipp Benkler, Georg Hansbauer and Markus Steinhauser. Today, the company has over 100 employees. Other than its headquarters in Munich, there are now offices in Amsterdam, London and Stockholm, franchises in Hungary and Russia and sales partners in Italy.

© Testbirds GmbH. All rights reserved.


Related topics



Insights

We provide you with the latest insights from the world of crowd testing

Stop guessing if your product meets the expectations of your users and start making decisions based on facts.

Crowdtesting

Testing Insights: Die Power unserer Crowd – mit Alexandra

Webinars

Webinar: Enhancing Customer Experience in the BFSI Sector

Press Releases

Testbirds becomes a member of the European Tech Alliance

Press Releases

Focus on customer centricity in digital transformation: Testbirds and digital agency PIA UDG start their partnership

Test Objects

Home truths – Why you need to test your smart home device

Crowdtesting

Better safe than sorry – The importance of testing

Games & Gaming

Good game! Why video games should embrace diversity

Testing Reality

Decision-making processes at Testbirds: “Nobody alone is as smart as we are together.”

Webinars

Digital Thinkers Forum – The Second Edition