Crowdtesting for Retail & E‑Commerce
To succeed in a highly competitive market, it takes more than just putting a few products with inviting images in your online store. Customer-centricity becomes the decisive factor. And crowdtesting gives you the winning edge.
The biggest “pains” in the retail and e‑commerce industry
In the retail and e-commerce sector especially, competition is huge. Big players like Amazon have perfected their online experience, starting from their product range, through pricing, and ending with delivery. But it’s more than just big players that are shaping the market. More and more smaller pure online retailers are entering the race and taking the wheel.
Although digitalization comes with completely new opportunities to enter new markets around the world, implementation is also a topic with many challenges. Markets around the globe can differ extremely when it comes to customer demands, as well as other circumstances like network speeds. Finding a new logistics provider that can ensure perfect delivery in your desired market can be a neverending story in itself. And that’s only a small piece of the many things you need to consider.
How we can support – 3 hands-on examples
Real User Testing & Mystery Shopping
Does it work? Does the UX and UI represent what we want them to represent? Do our customers like what we plan to offer? Our testers have the answers to those questions.
We can also send them on cross-channel mystery shopping tours to give you unbiased and direct feedback on the experience online and offline. Our testers can complete a standard purchase, ask product-related questions, make a complaint, and more. Afterwards, you get direct feedback on your processes online and offline, as well as recommendations for areas of improvement.
Of course, it’s difficult to establish what customers really need and expect and what can be discarded as mainly a gimmick that most customers can do without. The easiest way to find out, again, is to ask your target group and receive immediate feedback. Regardless if it’s just an initial concept, a prototype, or already a fully developed product, crowdtesting will provide you with valuable insights on both UX and QA.
Perfect experiences all over the world
No matter if your target group are young female fashion lovers or male tech enthusiasts, we have your target group ready to give unbiased feedback for your digital product. Start making decisions based on facts and feedback from your exact target group and not just on gut feeling.
“By crowdtesting on the right devices with the right browser versions and operating systems, Testbirds helps us to constantly deliver more customer-friendly websites.“
“The ability to customize and the personal relationship are important factors in Beter Bed’s choice of Testbirds as a testing partner.”
OUR TESTING EXPERTS ARE HAPPY TO HELP
Do you have questions about testing in the retail and e-commerce? Would you like to have more information on how we can help you make your digital products even better? Just send me a message, I’m happy to get in touch with you.