Not sure if your new product idea is what your users want and need? Let the Crowd evaluate your prototype before development takes place.
PROTOTYPE EVALUATION – YOUR ADVANTAGES
Make sure your future product is suited to your users’ needs
Get feedback on design, usability, and UX at an early stage
Prevent operational blindness by involving your target group in development
Only invest time and money in a digital product your users will use
Leverage Prototype Evaluation to bring the quality of your digital products to the next level!
What is Prototype Evaluation?
A prototype is the first step on your way to a successful digital product. You’ve already spent a lot of time and money on your idea, so you shouldn’t risk developing a product that doesn’t match your users needs or preferences, or that your users won’t understand. That’s why you should invest in usability testing and UX testing.
In a Prototype Evaluation, you get the chance to ask your target users for initial feedback on design, usability, and user experience. With the help of 65 demographic criteria, we find the right testers in our Crowd that consists of more than 400,000 users from all over the world.
During the testing process, the testers will check your prototype and make sure you don’t work further on a product with usability problems or that’s not suited to your users’ needs. Based on the feedback of your target users you can then adapt your first draft and move on with development.
The Challenge: what does your target group think?
Prototypes are the conceptual phase of a digital product. Uncertainty is a huge matter to contend with. Will the product be accepted by the target group? Does the concept match the user’s requirements? Is the design appealing? Are there better alternatives? Above all, it’s difficult to predict what your clients will think about your product. Operational blindness makes it nearly impossible to have an unbiased view of your software, with the risk of missing important details and developing an unsuccessful product.
The Solution: constructive feedback prior to the development stage
A crowd-based evaluation of your prototype helps avoid the risk of making a bad investment. The tester group, which is selected according to the demographic criteria of your target group, examines prototypes on their own devices for user-friendliness and provides constructive feedback. This is how the end users reveal whether a website or app’s design or concept has the potential to be successful. Based on the results gathered, recommendations that enhance your digital product can be integrated into the development process. By using the Crowd at such an early stage, you can start off on the right foot and have a significant advantage over your competitors.
How Prototype Evaluation looks in practice
The anniversary of a beverage manufacturer led them to plan an app to accompany the events and campaigns that were scheduled to take place. The concept was already there: the user would be able to edit photos and participate in raffles. The beverage manufacturer decided to use Testbirds’ Prototype Evaluation to check for usability issues using the Crowd. 30 target group-specific testers were asked to examine the click-dummy on their own devices and give their opinions on its design and navigation. According to the final report, the results showed that while the graphic design was well-received, the font color needed to be a higher contrast to the background to make it easier to read. Testers noted that the raffle procedure should be visualized in a clearer manner, as some of the users were unable to identify the status of their participation. Those insights were taken into consideration when creating the app and approved by the Crowd in a follow-up test, setting the company up for success before development had even taken place.
Full flexibility for smaller teams and SMBs
(equals 100 BC*)
Selection Tester: Client
Test Design: Client
Selection criteria testers: 14
Criteria available per test: 4
Test setup and tester management: Client
Test Evaluation and Analysis: Client
Access to Self Service Portal
Payment: Creditcard + Paypal
Premium service & support for Enterprise clients
(equals 200 BC*)
Selection Tester: Testbirds
Test Design: Testbirds
Selection criteria testers: 65 / on demand
Criteria available per test: unlimited
Test setup and tester management: Testbirds
Test Evaluation and Analysis: Testbirds
Access to Self Service Portal
Full Premium Support (Telephone & Onsite)
Invoicing: Customized to your needs
Dedicated Account & Customer Success Manager
Dedicated Senior QA/UX Consultant
Customized test results with final reporting and tangible recommendations
*The basis of Testbirds’ pricing model is its own currency, BirdCoins, which form a flexible subscription model that allows for full QA and UX test coverage. Once purchased, you can invest in over 20 different crowdtesting solutions across a variety of service levels, such as purely using our platform to a fully managed testing process with a dedicated, expert project manager. The minimum tester setup of 10 testers references the lowest amount possible, normally we recommend integrating more testers to increase the significance and amount of data that is generated. 40 testers is a representative example for pricing purposes, but absolutely not an upper limit. The recommended number of testers heavily depends upon the requirements of your digital products. If you need further assistance, simply get in touch with us.
Solution Consultant QA & UX
Do you have questions about our Prototype Evaluation? Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our Solution Consultants will be happy to get in touch with you.
Innovative App & Web Testing
Watch our masterclass video series on QA & UX Testing - as seen on The Telegraph & Business Reporter. Discover with our CEO & host Philipp Benkler how to optimize your digital products in the best way possible.