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German UPA Webinar: “UX als Erfolgsfaktor”

Retail has faced unprecedented challenges this past year (and counting).

Testbirds, as one of the members of the German UPA (German Chapter of the Usability Professionals Association) is proud to inform you about an interesting webinar taking place tomorrow with my former Master Thesis Professor – Prof. Dr. Sarah Diefenbach.





In her Webinar she will discuss the following topics:
– How psychological knowledge can be used within product development
– Factors that drive a positive UX
– Relationship between hedonic and pragmatic (or utilitarian) product quality
– Tools and methods that can be used to reach a positive UX
– Roles and functions you need inside a corporation to build up a dedicated UX process
– Examples for a positive User Experience
– How economy and well-being fit together

If you are interested in the webinar - just sign up here



About the speaker Prof. Dr. Sarah Diefenbach
Sarah Diefenbach is professor for market and consumer psychology at the Ludwig-Maximilians University of Munich (Germany). Since 2007 she is engaged in research on user/consumer experience in the field of interactive products. Before her position at the LMU she worked in interdisciplinary research teams (psychology, design, computer science) at the Folkwang University of Arts in Essen, the Julius-Maximilians University of Würzburg and the University of Koblenz-Landau. In her dissertation she explored the relevance of hedonic and pragmatic qualities for product experience and choice.
More info on her academic work can be found here

Sarah is Co-Publisher of "i-com: Journal of Interactive Media" and authour of several publications around media psychology, user-centered design and user experience evaluation. For the German UPA she is also in charge of the annual industry report.

Within my thesis about “Paradox effects of gamification design” we dealt with cases when gamification, which uses design elements from games to motivate a particular target behavior or attitude change in serious contexts in a playful way, does not encourage the intended behavior but rather the opposite (e.g., procrastination instead of getting things done).
Studying the example of the gamified task manager “Habitica”, we reported insights from a qualitative interview study and a quantitative longitudinal user study. We found examples of paradox effects in Habitica and correlations to user experience, product evaluation, motivation to play Habitica and general belief in gamification. We classified the found paradox effects to general clusters (e.g., demotivation of positive behavior, motivation of negative behavior) and related those to more general implications for gamification design.

Have you ever wondered if your gamification approach or your UX design really do have the intended effects? What if you get even opposite effects? Bring light into the dark with our UX & Usability services. Ask the crowd!

Testbirds specialises in the testing of software such as apps, websites and Internet of Things applications by using innovative technologies and solutions. Under the slogan, “Testing Reality”, the company offers various testing methods to its clients looking to optimise the user-friendliness and functionality of their digital products. With over 250,000 registered testers located in 193 countries, Testbirds is one of the world’s leading crowdtesting providers. In addition, the IT service provider utilises cloud based technologies to support customers in the optimisation of their digital products. The combination of the two testing methods delivers a unique and extensive portfolio that takes the quality of software to the next level. Testbirds was founded in 2011 by Philipp Benkler, Georg Hansbauer and Markus Steinhauser. Today, the company has over 100 employees. Other than its headquarters in Munich, there are now offices in Amsterdam, London and Stockholm, franchises in Hungary and Russia and sales partners in Italy.

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