Cars have to be as inspirational online as they are offline
The automotive industry is rapidly changing thanks to the integration of smartphones and the internet with cars. This concept, known as “Connected Cars”, benefits the driver in many ways such as, receiving information about the latest traffic news, the address of the closest garage and auto-parking technology. Due to their complexities, connected cars also require new considerations to be taken into account when it comes to the testing process.
The website of an automotive manufacturer needs to be emotionally engaging as well as informative. Therefore, it’s essential that customers relate to features such as images and videos. For this reason, a high level of usability is a necessity for increasing conversion rates and time spent on websites.
In addition, there are numerous useful apps in the automotive industry that assist in a variety of ways such as car sharing, navigation or even searching for parking spots. It’s a must that these run smoothly on all Android and iOS operating systems and devices. The creation of an intuitive User Interface is equally challenging for developers.
Through a multitude of projects with well-known companies operating in the automotive industry, we are able to create the optimal testing strategy based on your necessities by utilizing crowd and cloud technologies.
How can Testbirds help?
From prototypes to live websites, we support you in all stages of development:
- Crowdtesting with over 250,000 testers allows you to select your exact target group
- Over 450,000 devices cover all device and software combinations
- Functionality and usability tests
- Quality assurance through test automation
- High quality standards and a client satisfaction rating of 9.2 out of 10.