Want to stay one step ahead? Find out about the strengths and weaknesses of your competitors with the help of the Crowd.
COMPETITOR ANALYSIS – YOUR ADVANTAGES
Let your target group compare your digital product to your competitor’s
Get detailed feedback on your own UX and design, as well as your competitor’s
Find the areas of improvement that are relevant to your target audience
Make well-informed decisions regarding UX and design of your digital product
Leverage competitor analysis to bring the quality of your digital products to the next level!
What is a Competitor Analysis?
Competitor Analysis is the general term for any kind of analysis, research, or comparison you can conduct to find out what your competitors do in relation to yourself.
Extensive market analysis is made easy thanks to new software and technology, allowing you to know more about your competition than ever before. In order to stay ahead of your competition and not get left behind, you should scan the competitive landscape regularly.
The reasons for competitor research can be of a wide variety: the goal could be to learn more about their branding, pricing, marketing, or strategy in general, but UX and conversion rate optimization are also becoming more and more important in the competitive matrix.
In the field of UX, a Competitor Analysis might answer questions like:
- What are the most important USPs for my customers compared to those of my biggest competitors?
- Which values and attributes do customers link to my brand?
- How do users perceive the UX of my digital product compared to that of my competition?
A Competitor Analysis helps you find out what you’re doing right and where you have areas for improvement compared to other players in the market.
The Challenge: the competition never sleeps
Don’t limit yourself by ignoring your competitors while testing the UX of your product. Your competition is part of the real-world – whether you like it or not. When researching products or services they’re interested in, no one will only visit your website, app, or digital product – they’ll use any information they can get their hands on. Therefore, it’s part of testing in the real world to also take into consideration what your competitors are doing and how. In order to offer great digital products, and especially when developing a new one, you should know where your product stands in the market and understand the strengths and weaknesses of both your competition and yourself.
How exactly does my software differ from that of my competitors? What strengths does my app have and in what way is my competition superior? Why do my customers visit a certain website more often than others? To gain a competitive advantage and be able to survive in an oversaturated marketplace, it’s vital to take a closer look at the competition and develop solid market intelligence.
The Solution: analyse your competitors with the help of the Crowd!
A Competitor Analysis helps you make decisions for product development or design on a solid base and not just because you think it might be better – no matter if you’re aiming for an app or website competitor analysis, or if you want to examine any other digital product.
Understand what your target group really expects from your product, find out what’s already good, and where there is room for improvement.
Let your target group perform the test. Thanks to more than 65 demographic criteria, we can choose the exact group from our Crowd that matches the demographics of your specific target group.
Ask the testers about their opinions on your competition’s digital products and find out how your own software can be optimized. We create customized test designs that address the exact questions you need answered. If your product is already live, you can compare it to its competition by asking quantitative and qualitative questions. Alternatively, you can double-check assumptions about your competition by verifying them with our Crowd. Performing crowd-based market research before a product reaches the development stage can also help you find out where your application will find success and what needs to be improved.
“The test results gave us very good indications of what we need to attach special importance to in further development. (…) With this feedback we can further adapt our constantly renewed appearance to the needs of the readers.”
Johannes Vogel, Managing Director | Süddeutsche Zeitung Digitale Medien GmbH.
This short video explains how crowdtesting with Testbirds works: Discover bugs and functional errors and optimise the customer experience, usability and UX of your software and applications.
Solution Consultant QA & UX
Do you have questions about our Competitor Analysis? Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our Solution Consultants will be happy to get in touch with you.
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