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Welcome to Testing Reality – all the news about testing websites, apps and IoT applications

Customer Centricity – The Hero Behind Good Business

Customer Centricity – The Hero Behind Good Business

In today’s hyper-connected world, consumers expect a wonderful experience along every step of their journey with your business – and that you fully understand them and their needs. While it may sound like an impossible – even unfair – task, achieving this as best you...

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CX for Superheroes | Interview with Laura Schulte

CX for Superheroes | Interview with Laura Schulte

Ongoing lockdowns, social distancing, changing customer expectations. Right now, it seems like everything is hitting businesses hard. Keeping customers is essential, and this means embedding them at the very core of business operations.With the right customer-centric...

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Mystery Shopping – Three Use Cases

Mystery Shopping – Three Use Cases

Especially in the retail e-commerce sector, it’s important to keep an eye on the customer experience from start to finish. Quality standards must be reflected in the brick-and-mortar and the online store, but also, in customer service.The interaction of online and...

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