The challenge of marketing wearables
Wristwatches, clothes and jewellery, thanks to the digitalization of these products they have become, “wearables”. The most famous example of this is the smart watch. By now, though, there are a number of other innovative wearables, such as t-shirts that measure your pulse. The opinions on how useful these objects are vary and manufacturers need to figure out if clients want this particular type of product?
To avoid flops and unnecessary marketing costs, crowdtesting can be used to measure whether or not the product will be successful with its intended target group prior to release. In addition, crowdtesting is available on an ad-hoc basis and cost-effective.
Similarly, as important as predicting whether the market will accept your wearable is their functionality and user-friendliness. Does the smart T-Shirt stop working when users are sweating? Is your target group wary about purchasing a shirt because it’s not machine washable?
The types of wearables we test
Our tests match the type of website you have.
Smart watches & fitness trackers
Back in the day watches were made to tell the time. Nowadays, however, smart versions are becoming more and popular. Out of this trend, fitness trackers with sensors in wrist brands, chest straps and connected running shows have exploded on the marketplace.
Nothing is impossible. There are t-shirts today that measure heart rate and socks that transmit how you walk. In short, our clothes are getting smarter and are able to transfer information wirelessly.
Smart glasses and VR headsets
Google glass and similar products are stepping towards augmented reality, where your computer is now a part of the world around you rather than a device of its own. Another promising product is virtual reality headsets that let users enter a completely new, virtual world.
How can Testbirds help?
From prototype to release, Testbirds is here to support you:
- Select your exact target group from a pool of over 250,000 testers
- Usability/UX testing to predict your product’s success
- Functionality testing under real world conditions
- Quick feedback on your product
- Experience due to past wearable tests