A good test design and target-oriented questions are essential for informative results. Selection of testers is just as important – which target group is needed to get an extensive and realistic evaluation of the tested product? Which criteria do you choose to select your testers and how do you access a crowd with very specific characteristics?
Target-group specific testing – the key to realistic results
There have never been so many alternatives available to consumers than today. No matter if it’s about software on the free market or internal enterprise applications – the end user decides what prevails and what stays unused. Although in general flawless functionality and user-friendliness are the top goals for a successful digital product, there are some subtle differences in the choice of the right testing approach that depends on the target group.