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Home > Use Cases>Industries>Lifestyle


Users value vivid apps and websites 

A number of markets and businesses, such as furniture shops, drug stores, clothing manufacturers and jewellery vendors, target specific lifestyles.

This approach to commerce should also be transported online by focusing on individual user’s experiences. Furthermore, device compatibility and fast load times play an important role in the success of software. Digital products also need to be bug free to survive against their many competitors.

By successfully completing a variety of projects and taking into consideration their corresponding target groups for well-known lifestyle brands, we know the keys to success when it comes to software in this industry. Through the flexible utilisation of our crowdtesting and cloud technology services, we are able to develop the optimal testing strategy that fits your needs.

How can Testbirds help?

We support you with the optimization of your software.

  • Crowdtesting: select your exact target group from over 150,000 testers based on more than 60 demographic criteria 
  • Unbiased and fast feedback, ad-hoc availability 
  • Know-how in the Lifestyle Industry
  • TestChameleon: manual and automated testing on all popular devices
  • UX/Usability Testing and Quality Assurance

Practical example: Testing the Ludwig Beck Online Shop

Test scope


Online shop test: Usability study in beta phase

Devices: desktop, tablet, smartphone

Test Object

Desktop (Windows & MAC)

Target group

Target Group

Mainly female testers between 25 and 58 years old

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