Crowdtesting for Product and Marketing Teams
There’s one thing that Product and Marketing teams can’t do without. Customer insights. Without knowing what a customer genuinely wants or needs, a Product team will struggle to get a product design right, the strategy set, and a roadmap in place.
How can Testbirds help your Product & Marketing Teams?
For Marketing, their efforts to drive growth and increase sales can miss the mark, with unfocused messaging and promotions offering no clear benefits. All this can negatively impact your bottom line. Knowing the customer is key, and both teams need real insights to engage with your customers and help you stay competitive.
Gaining a deep and real understanding of your customer
It’s easy to make assumptions about what customers want and then design and market your product accordingly. But what if you get it wrong?
Without real and meaningful insights into their expectations, wants, and needs, it’s possible that product features can become generic, if not pointless. If you don’t know exactly what your competition is doing are you just going to develop what they already have?
Ultimately, you can end up with no differentiation; nothing special that sets you apart from the competition while not giving your customers exactly what they want. Without the time or resources to conduct discovery interviews, marketing research, customer observations, or even develop empathy activities, a product – and its eventual marketing – can be too hit and miss.
Use the Crowd to evaluate your product, marketing, and competitors
No more guessing games. Use the power of crowdtesting to give your Product and Marketing teams unparalleled insights into not only your customers and how they relate to your product but in how your product directly compares with those of your competitors.
By freeing up their time and giving them access to a resource of over 1,000,000 testers worldwide, your Product team can discover issues before development, and fully understand every touchpoint of your product so they can best create the right omnichannel journey for the customer.
Your Marketing team will have enough – and correct – customer insights to ensure that appropriately targeted marketing materials and campaigns hit the right people, at the best time, and the correct place. Even after you’ve released your product, they can use the crowd to analyze feedback and their own campaign’s performance, which means they can correctly change content and strategies, while discovering the perfect incentives to offer.
Ready to learn more about how we support your Marketing and Product Teams?
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”Together with Testbirds, the company worked on a Prototype Evaluation where the menu structure of their prototype was compared to the existing website structure. The ability to customise and the personal relationship are important factors in Beter Bed’s choice of Testbirds as a testing partner.”
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Testbirds crowdtesting solutions enable you to optimize your digital products and your customer experience. Tackle all bugs and usability issues in your product with the help of our innovative technologies.
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Do you have questions?
Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our Solution Consultants will be happy to get in touch with you.
