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Crowdtesting for Product and Marketing Teams

There’s one thing that Product and Marketing teams can’t do without. Customer insights. Without knowing what a customer genuinely wants or needs, a Product team will struggle to get a product design right, the strategy set, and a roadmap in place.

The ChallengeThe Solution Recommendations

Advantages

How can Testbirds help your Product & Marketing Teams?

For Marketing, their efforts to drive growth and increase sales can miss the mark, with unfocused messaging and promotions offering no clear benefits. All this can negatively impact your bottom line. Knowing the customer is key, and both teams need real insights to engage with your customers and help you stay competitive.

Crowdtesting with over 600,000 testers lets you select your exact target group 
Over 1,000,000 devices cover all hardware and software combinations
Individual test design – adapted exactly to your test requirements
Functionality and usability tests
Question-on-how-crowdtesting-withtestbirds-can-help
The Challenge

Gaining a deep and real understanding of your customer

It’s easy to make assumptions about what customers want and then design and market your product accordingly. But what if you get it wrong?

Without real and meaningful insights into their expectations, wants, and needs, it’s possible that product features can become generic, if not pointless. If you don’t know exactly what your competition is doing are you just going to develop what they already have?

Ultimately, you can end up with no differentiation; nothing special that sets you apart from the competition while not giving your customers exactly what they want. Without the time or resources to conduct discovery interviews, marketing research, customer observations, or even develop empathy activities, a product – and its eventual marketing – can be too hit and miss.

The Solution

Use the Crowd to evaluate your product, marketing, and competitors

No more guessing games. Use the power of crowdtesting to give your Product and Marketing teams unparalleled insights into not only your customers and how they relate to your product but in how your product directly compares with those of your competitors.

By freeing up their time and giving them access to a resource of over 600,000 testers worldwide, your Product team can discover issues before development, and fully understand every touchpoint of your product so they can best create the right omnichannel journey for the customer.

Your Marketing team will have enough – and correct – customer insights to ensure that appropriately targeted marketing materials and campaigns hit the right people, at the best time, and the correct place. Even after you’ve released your product, they can use the crowd to analyze feedback and their own campaign’s performance, which means they can correctly change content and strategies, while discovering the perfect incentives to offer.

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how we support your Marketing and Product Teams?

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Recommendations

Our services for Product and Marketing Teams

We offer a wide range of solutions to make your digital channels perform as you planned.

Usability and
UX Study

Collect invaluable feedback on the usability of your digital product with the help of the Testbirds Crowd.

Competitor Analysis

Compare your digital product against your competitors and find out their strengths and weaknesses with the help of the Crowd.

Prototype Evaluation

Make sure your new product concept has what your users want and need by letting the Crowd evaluate your prototype before your start development.

Remote
Interviews

Want unfiltered insights into users’ thoughts while testing your product? Remote Interviews make this possible.

Insights

We provide you with the latest insights from the world of crowd testing

Stop guessing if your product meets the expectations of your users and start making decisions based on facts.

See all insights

Crowdtesting

Testing Insights: Die Power unserer Crowd – mit Alexandra

Crowdtesting

Business Reporter Article on Crowdtesting

Usability & User Experience

Crowdtesting ensures the success of your UX concepts

Usability & User Experience

Why UX is important for your business

Usability & User Experience

New Year, New Challenges

Events

Innovation – freedom, flexibility, and failure

Your benefits

Stop guessing, start testing

Solutiions-with-testbirds-crowd Unbiased
feedback

Real user insights that perfectly match your target group.

Pick-a-customized-qa-ux-service package Service Level & Pricing

Real user insights that perfectly match your target group.

Crowdtesting-for-functional-teams Fair tester
payment

We provide fair working conditions for our testers (Code of Conduct).

testbirds-illustration-of-industries-we-are-servicing Industry
solutions

UX & QA crowdtesting services for all industries and use cases.

Get in touch

Do you have questions?

Would you like to have more information on how we can help you make your digital products even better? Just send us a message, one of our Solution Consultants will be happy to get in touch with you.