As someone working in Marketing and Public Relations, part of my job is to promote the business I work for. This includes writing content for various platforms and different kinds of readers. Therefore, I might approach a blog, website or magazine with a topic that I think is interesting to them and their audience. One of the most common responses I get is the following:
Sure you can write about this, but make sure it isn’t promotional!
A bit of a predicament, right? So here we go, my 5 points on how to write non-promotional articles:
- Do not mention your company
- Highlight both, the positive and the negative
- Offer something to learn
- Use terminology the audience will understand
- Do not bash competitors
But then of course for any article to be successful – or even get published – it needs to be non-promotional. That’s what advertisements are for, right?
Note: A Google search for “How to write promotional articles” offers results telling you how to write promotional articles without them being promotional (highlighting similar points) :)Side Note: You might have picked up on the irony in this post. Thank you.