Testbirds gain further ground in automotive industry by securing long-term contract
Munich, 1st of August 2019
Testbirds, world leaders in crowdsourced testing of digital products, today announced a comprehensive agreement with BMW Group. Following a thorough Request for Proposal process, Testbirds will help further improve digital technology and experiences bfor drivers by serving as digital testing partner.
New car technologies are transforming the automotive sector and the demand for connected car technologies is only growing. Today, connected car apps offer a wide range of useful features – with intelligence and innovation, they make life easier and turn every journey into an experience by optimising convenience and comfort of passengers. To further improve digital technology and experiences for drivers, Testbirds is focusing on connected application testing providing BMW Group with access to crowdtesting services as part of a broader testing program.
The aim is to make every journey from A to B even more comfortable and personalised. Crowdtesting is an ideal complement to professional testing methods as it relies on unbiased real users, who are chosen according to BMW Group’s target and user groups. Today, Testbirds’ test community includes more than 400,000 registered users from 193 countries to provide an unmatched scope of testing services and geographic coverage, including a specialised crowd of testers that matches the profile of BMW Group’s users and customers.
“We are proud to partner with BMW Group to help optimise the company’s digital products and services,” said Philipp Benkler, Co-Founder and CEO of Testbirds. “Testbirds and BMW Group share the vision that crowdsourced testing of apps and digital services throughout all stages of software development are key to change – it’s our goal to help improve application quality, accelerate software releases, and deliver digital products and experiences that have a real impact for BMW Group and its customers.”