Skip to main content
Back

Riding the Digitalization Highway in the Automotive Industry – a webinar with BMW Motorrad

Back

Riding the Digitalization Highway in the Automotive Industry – a webinar with BMW Motorrad

https://www.youtube.com/watch?v=Rqg6wtiNKh0Digitalization in the automotive industry – how BMW Motorrad turns fans into a part of their digital product developmentConnected cars, autonomous driving, self-driving, and connected ride – to name just a few – are disruptive challenges that the automotive industry is facing nowadays. In this environment, a lot of new challenges are to be met by product owners, managers, UX designers, development units, and other people involved in the development of apps, Internet of Things devices, as well as physical products. In our webinar, we’ll discuss in detail:- Challenges in developing and building digital IoT apps that support a vehicle like the BMW motorcycles- How to align app distribution and quick iterations with the motorcycle in the long-term product life cycle- How to face the different phases and touchpoints of a customer life cycle for a connected IoT device- Challenges in recruiting a very special target group like the community for BMW Motorrad- Combining usability and functionality testing in a real world scenario – we call it End-to-End Testing- Benefits of Crowdtesting and tailor-made solutions like Bring Your Own Crowd, when it comes to building a tester community for remote testing



Insights

We provide you with the latest insights from the world of crowdtesting

Stop guessing if your product meets your users' expectations and start making decisions based on facts.

Money2020 USA 2022
Banking / Financial Services & Insurance

Betting big on payment journeys and the metaverse

Power play
Energy & Utilities

Powering the future

Conversion Rate Optimization
Quality Assurance

What is Conversion Rate Optimization (CRO)?

Banking / Financial Services & Insurance

Building resilience in
a time of change

10 Years of Testbirds logo
About Testbirds

10 Years of Testbirds

IBC2022 Event
Broadcasting & Media

Premiering at IBC2022 – Testbirds

Contact us