…the BMW Group! Today we are excited to announce a comprehensive contract.First, let me start at the very beginning. Our journey started with end-to-end testing of BMW Motorrad’s Connected App in 2018 and from there, the story began.
How Crowdtesting Helped Improve the Driving Experience
Today, connected car apps offer several helpful features to make the driving experience even better. Users can navigate or track their ride as well as access the vehicle data during or after their bike tour. App and motorbike are connected via Bluetooth and features are shown on the motorcycles’ displays.As a new app was being developed in 2018, Testbirds was supporting as a partner to test it internationally with different smartphones and motorbike combinations. Testers were asked to test the beta version in typical use cases with their motorbikes. As tests could only be conducted by riders who own a motorcycle with a special TFT-display, tester recruiting has been quite challenging. But we managed it with our Bring-Your-Own-Crowd™ principle.
Now, How Did We Get to the Long-Term Partnership?
Like everyone else, Testbirds had to go through a thorough request for proposal. During several rounds, we were able to demonstrate our technical capability. Besides that, our Code of Conduct also played a key role in getting chosen as a testing partner. The Code of Conduct are self-imposed guidelines for prominent crowdsourcing companies. It aims to create general guidelines about how to act in regard to crowd work and thereby create a basis for a trust and fair cooperation between service providers, clients, and crowd workers, supplementary to current legislation.
What’s Tested and How?
Testbirds will be a digital testing partner for the company’s apps and digital services with a focus on digital application testing. BMW gets access to our crowdtesting services as one part of a broader testing program. As crowdtesting relies on real users with real devices, it is ideal for further improvement of digital products and customers’ experience. That way, every journey from A to B can be made even more comfortable and personalized.Philipp Benkler, Co-Founder and CEO of Testbirds had a few words to say about the partnership:
“We are proud to partner with BMW Group to help optimise the company’s digital products and services. Testbirds and BMW Group share the vision that crowdsourced testing of apps and digital services throughout all stages of software development are key to change – it’s our goal to help improve application quality, accelerate software releases, and deliver digital products and experiences that have a real impact for BMW Group and its customers.”