What?
Discussion forum on the evolution of gaming and the challenges that need to be tackled to ensure user acquisition, engagement, and retention. Aspects to be discussed include adapting the experience to local markets, optimizing user process flows, and how test automation and Crowdtesting can be the perfect complement in creating better games.
When?
June 25, 2020 // 17:00 CEST
What’s it about?
Real users, more real users, and automation – establishing a testing environment for the next generation of gaming
Gaming has evolved – and it continues to do so. The target audience of the industry has expanded and is no longer restricted to the people playing a game. Now, gamers seek out experiences on several platforms and in several different forms, watching content from professionals and amateurs alike, sharing posts on social media, and engaging in discussions with other players. As the gaming experience has grown, so have the needs of the target audience. In this forum, we’ll discuss:
- Considering local circumstances that affect the player experience
- Optimizing UX for player acquisition and retention
- Recognizing the human factor and its potential effects
- Engaging more with players by learning about their needs
- Increasing testing coverage by combining beta communities with automation and Crowdtesting
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Your hosts
Qualitest is the world’s largest independent, pure-play quality assurance company. We enable every client and every brand to navigate an ever-changing world by delivering smarter quality assurance and testing solutions to meet their precise technology needs – mitigated of risk, exceptional to use and ready to perform. Quality assurance is at the core of our business and everything that we do. Our team of focused specialists provides a broad service offering that goes beyond functional testing to encompass automation, reliability, usability, AI, and other innovations.
With the motto ‘Testing Reality – Real users. Real devices. Real impact.’, Testbirds helps clients create digital products that people really love. Testbirds’ Crowdtesting services offer a high-quality testing experience adaptable to the individual needs of clients with a focus on the quality assurance and usability of digital products. It doesn’t matter if it’s apps, websites or IoT applications – 400,000+ real users from all around the globe test on 900,000+ real devices in their real environment. The company has 100 employees and works with over 700 clients who trust in Testbirds to optimize their digital products.