Challenges of software testing at your organisation

by | Jan 6, 2017 | QA, News, Testing Reality, UX, Test Automation, Global Real Device Network | 0 comments

At Testbirds, we work hard to help our clients create the best possible software. We’re proud to have helped hundreds of companies and organisations optimise their apps, websites and other types of connected software. However, there’s still a lot to gain in the world of software development when it comes to testing. Through years of experience, there are several challenges that we’ve come to recognise in the market, and in this blogpost I’d love to share those with you. At the start of a new year, it’s good to be aware of the software challenges that might occur at your company.

Smart devices

Organisational blindness

First off, there’s organisational blindness. We are happy to see that many companies do have a structure set in place for testing internally. This is a necessity in today’s fast-changing world of technology. Unfortunately though, we also see that the risk of tunnel vision might come into play with internal testing. It occurs more that often that the tester is someone from within development, who has certain insider knowledge about the test object and its realisation. In addition, it’s then easier for this person to test with a specific end result in mind. It’s difficult to reach unbiased test results in this sense. Internal testing is very important, but it does have its limitations.

Target group relevance

The second challenge has everything to do with target group relevance. Of course, it’s important for developing teams to figure out what the end-user wants and to grasp how he or she actually experiences their digital product. But where to start? How do you find and reach your end-user? Then, does your software really work as it’s supposed to? Does that correspond with the desires and expectations of your end-user? What do you need to be aware of in case of an international roll-out? Have you considered cultural and linguistic differences for example? These are just a few questions that show the complexity of target group relevance when creating apps, websites and other software.

Device diversity

In parallel with the challenge of target group relevance comes the third difficulty: device diversity. The number of (smart) connected devices that we use on a daily basis, whether it’s for work or personal, is more than substantial. These consist of smartphones, tablets, laptops, smart-TVs, wearables and even Internet of Things. Accordingly, there are thousands of hardware and software combinations that complicate the matter even more, especially in the fragmented landscape of Android devices. Depending on your digital product, how do you know if your (web) app also works on those different devices and software versions that your end-user has access to?

Lack of resources

Lastly, there’s the challenge of unavailable testing capacity. We often see that companies and organisations lack the means to thoroughly test their digital products. These means could range from knowledge, time and budget to infrastructure, manpower and more.

It’s time to get real

Overall, these are some serious challenges that we see companies run into. Is this something you recognise within your organisation? With our testing solutions, based on crowdtesting and cloud-based testing, we’re certain that we can help you tackle these issues. After all, at the dawn of this new year, it’s time to get real and turn these challenges into valuable opportunities. Want to find out more? Check out our website for more information.


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Testbirds specialises in the testing of software such as apps, websites and Internet of Things applications by using innovative technologies and solutions. Under the slogan, “Testing Reality”, the company offers various testing methods to its clients looking to optimise the user-friendliness and functionality of their digital products. With over 250,000 registered testers located in 193 countries, Testbirds is one of the world’s leading crowdtesting providers. In addition, the IT service provider utilises cloud based technologies to support customers in the optimisation of their digital products. The combination of the two testing methods delivers a unique and extensive portfolio that takes the quality of software to the next level. Testbirds was founded in 2011 by Philipp Benkler, Georg Hansbauer and Markus Steinhauser. Today, the company has over 100 employees. Other than its headquarters in Munich, there are now offices in Amsterdam, London and Stockholm, franchises in Hungary and Russia and sales partners in Italy.

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