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Our step into the automotive world: Testbirds is partnering with….?

Aug 1, 2019 | Code of Conduct, News & Infos, Crowdtesting, Usability & User Experience, Case Studies

…the BMW Group! Today we are excited to announce a comprehensive contract.

First, let me start at the very beginning. Our journey started with end-to-end testing of BMW Motorrad’s Connected App in 2018 and from there, the story began.

How Crowdtesting Helped Improve the Driving Experience

Today, connected car apps offer several helpful features to make the driving experience even better. Users can navigate or track their ride as well as access the vehicle data during or after their bike tour. App and motorbike are connected via Bluetooth and features are shown on the motorcycles’ displays.
As a new app was being developed in 2018, Testbirds was supporting as a partner to test it internationally with different smartphones and motorbike combinations. Testers were asked to test the beta version in typical use cases with their motorbikes. As tests could only be conducted by riders who own a motorcycle with a special TFT-display, tester recruiting has been quite challenging. But we managed it with our Bring-Your-Own-Crowd™ principle.

Now, How Did We Get to the Long-Term Partnership?

Like everyone else, Testbirds had to go through a thorough request for proposal. During several rounds, we were able to demonstrate our technical capability. Besides that, our Code of Conduct also played a key role in getting chosen as a testing partner. The Code of Conduct are self-imposed guidelines for prominent crowdsourcing companies. It aims to create general guidelines about how to act in regard to crowd work and thereby create a basis for a trust and fair cooperation between service providers, clients, and crowd workers, supplementary to current legislation.

What’s Tested and How?

Testbirds will be a digital testing partner for the company’s apps and digital services with a focus on digital application testing. BMW gets access to our crowdtesting services as one part of a broader testing program. As crowdtesting relies on real users with real devices, it is ideal for further improvement of digital products and customers’ experience. That way, every journey from A to B can be made even more comfortable and personalized.

Philipp Benkler, Co-Founder and CEO of Testbirds had a few words to say about the partnership:

“We are proud to partner with BMW Group to help optimise the company’s digital products and services. Testbirds and BMW Group share the vision that crowdsourced testing of apps and digital services throughout all stages of software development are key to change – it’s our goal to help improve application quality, accelerate software releases, and deliver digital products and experiences that have a real impact for BMW Group and its customers.”

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About the author

Simone Groß

Simone Groß

Content Marketing Manager

When Simone is not working on superb texts for Testbirds, she and her horse live it up on the tournament areas in Bavaria.

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Testbirds specialises in the testing of software such as apps, websites and Internet of Things applications by using innovative technologies and solutions. Under the slogan, “Testing Reality”, the company offers various testing methods to its clients looking to optimise the user-friendliness and functionality of their digital products. With over 250,000 registered testers located in 193 countries, Testbirds is one of the world’s leading crowdtesting providers. In addition, the IT service provider utilises cloud based technologies to support customers in the optimisation of their digital products. The combination of the two testing methods delivers a unique and extensive portfolio that takes the quality of software to the next level. Testbirds was founded in 2011 by Philipp Benkler, Georg Hansbauer and Markus Steinhauser. Today, the company has over 100 employees. Other than its headquarters in Munich, there are now offices in Amsterdam, London and Stockholm, franchises in Hungary and Russia and sales partners in Italy.

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