Orga 4.0: From start-up to scale-up with a different organisational structure
In the past years as a founder the growth of our company has brought some interesting challenges. One of them was communication in the company – it’s a big difference if you start with only three founders, then have a small team and ultimately work in several physical offices. Every step requires a different form of communication and I would like to share some learnings I have drawn from this experience.
Hierarchy, structure, processes – you suddenly must start thinking about details and navigating challenges which were not on your radar a few weeks or months ago. Some may have suggested that we: introduce middle management, establish full blown processes and command lines.
Continuous development of the organization
That was not what we did. One of the reasons why I wanted to start a company was: Build it in a different and a better way. I don’t believe in massive restructuring every 18 months, but in the continuous and incremental development of an organization. Our goal was to derive principles that are valid while we will continue to grow for many years, retain the efficiency of a small start-up, improve communication between departments and let everyone contribute to it.
After a lot of research and brainstorming over a few months, we have implemented what we call Orga(nisation) 4.0 with four principles based on self-leadership. At the heart of which is the sense that responsibility is shared among all our team members. Those principles cover the following areas: decision making, responsibility, evolutionary organization and transparency. I can highly recommend Frederic Laloux’s work in his book ‘Reinventing Organisation’. Over the next few weeks I will share more insights on each of our principles and how they are implemented in our daily work. I also hope to gain insights from other organizations. Are you thinking about implementing something similar or have done so already? What are your thoughts about the way a modern company should be organized?
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About the author
CEO & Founder
Philipp is responsible for our internationalisation and sales. For him, usability means that his mum can use the application effortlessly.
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Testbirds specialises in the testing of software such as apps, websites and Internet of Things applications by using innovative technologies and solutions. Under the slogan, “Testing Reality”, the company offers various testing methods to its clients looking to optimise the user-friendliness and functionality of their digital products. With over 250,000 registered testers located in 193 countries, Testbirds is one of the world’s leading crowdtesting providers. In addition, the IT service provider utilises cloud based technologies to support customers in the optimisation of their digital products. The combination of the two testing methods delivers a unique and extensive portfolio that takes the quality of software to the next level. Testbirds was founded in 2011 by Philipp Benkler, Georg Hansbauer and Markus Steinhauser. Today, the company has over 100 employees. Other than its headquarters in Munich, there are now offices in Amsterdam, London and Stockholm, franchises in Hungary and Russia and sales partners in Italy.
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