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Neue Testbirds-Studie „Mobile-Strategie deutscher Unternehmen 2014“

by | Aug 8, 2014 | Mobile Phone, Mobile Commerce | 0 comments

Welchen Stellenwert hat Mobile in deutschen Unternehmen? Wie werden Apps geplant und entwickelt und welche Herausforderungen müssen gemeistert werden?
Diesen Fragen wollen wir mit unserer neuen Studie „Mobile-Strategie deutscher Unternehmen 2014“ auf den Grund gehen. Während bei unserer Umfrage im vergangenen Jahr die Consumer-Apps im Fokus standen, wollen wir 2014 auch die Enterprise Anwendungen stärker in den Blick nehmen.
Arbeitest du als IT-Spezialist – egal wo und wie? Dann freuen wir uns, wenn du dir 5-10 Minuten Zeit für die Befragung nimmst und uns so dabei hilfst, neue Erkenntnisse zu diesem spannenden Thema zu sammeln!

Schon letztes Jahr gab es viele interessante Ergebnisse bei unserer Studie zu „Consumer-Apps bei deutschen Großunternehmen“:

1. Knapp die Hälfte der Unternehmen unterhält momentan maximal drei Apps
2. Drei Viertel der Befragten planen eine mobile Website
3. Android & iOS dominieren,
4. 19 % der Befragten wollen in Zukunft Windows Phone Apps entwickeln
5. Nur in 18 % der Fälle erfolgen die Releases nach Plan
6. Probleme bei der Entwicklung sind hauptsächlich fehlende Ressourcen
7. Erster Eindruck & Usability gelten als Erfolgsfaktoren

Hier geht es zur Survey: Mobile-Strategie deutscher Unternehmen 2014
Selbstverständlich behandeln wir deine Angaben vertraulich und verwenden diese ausschließlich für unsere Studie, geben sie aber sonst nicht weiter.

Spread the word“ und hilf uns dabei, möglichst viele Teilnehmer für die Testbirds-Studie 2014 zu gewinnen! Zum Dank verlosen wir unter allen Teilnehmern ein nagelneues iPad mini!

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Nilani Shan

Nilani Shan

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Testbirds specialises in the testing of software such as apps, websites and Internet of Things applications by using innovative technologies and solutions. Under the slogan, “Testing Reality”, the company offers various testing methods to its clients looking to optimise the user-friendliness and functionality of their digital products. With over 250,000 registered testers located in 193 countries, Testbirds is one of the world’s leading crowdtesting providers. In addition, the IT service provider utilises cloud based technologies to support customers in the optimisation of their digital products. The combination of the two testing methods delivers a unique and extensive portfolio that takes the quality of software to the next level. Testbirds was founded in 2011 by Philipp Benkler, Georg Hansbauer and Markus Steinhauser. Today, the company has over 100 employees. Other than its headquarters in Munich, there are now offices in Amsterdam, London and Stockholm, franchises in Hungary and Russia and sales partners in Italy.

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