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Your customer experience starts at first connection with your brand; (hopefully) continues with a purchase; extends to delivery, unboxing, and returns; and in fact, it never really ends. Post-purchase experiences are also pre-purchase experiences, and no one can give you truer feedback than your actual customers, so why wouldn’t you ask them? Carl’s session explores the quality of customer experiences and its atypical factors:

– What & why you should ask customers about your customer experience
– How factors that may seem unimportant can have a significant impact
– Why you should never stop questioning the status quo

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