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Crowdsourcing Leitfaden für Unternehmen

by | Sep 22, 2014 | Code of Conduct, News & Infos | 0 comments

In Deutschland sind tausende von Menschen als Crowd Worker registriert. Sie übersetzen, generieren Ideen oder testen Software. In den letzten Jahren haben sich zahlreiche Varianten von Crowdsourcing, darunter auch das Crowdtesting von Apps und Webseiten, in Deutschland etabliert. Der Leitfaden Crowdsourcing des BITKOM gibt Unternehmensvertretern einen ersten Eindruck in die zahlreichen Möglichkeiten, die sich durch die Verfügbarkeit der Masse ergeben.

Ein kurzer Auszug zum Thema Crowdtesting: S. 27

Crowdbasiertes Software-Testing kommt überall dort zum Einsatz, so Software für den Endandwender entwickelt wird. Typischer Weise ist dies der Consumer Markt (B2C), jedoch bieten sich auch im Enterprise Umfeld Möglichkeiten (B2B). Mit Crowdtesting kann Software sowohl für den mobilen als auch für den stationären Bereich getestet werden.

In Deutschland wird diese Methode momentan vor allem in zwei Bereichen Eingesetzt:

  • Usability Tests: Feedback von Endanwendern zur Bedienbarkeit einer Software
  • Funktionale Tests: Finden von funktionalen Fehlern (Bugs/Defects)

Innerhalb dieser Bereiche ist die Crowd in verschiedensten Phasen der Produktentwicklung einsetzbar:

  • Gestaltungsphase: Design
  • Konzeptphase: Prototypen Evaluation
  • Betaphase: Usability-Studien, Funktionale Tests
  • Pre-Release: Funktionale Tests
  • Post-Release: Konkurrenzanalyse, Feedback für nächstes Release/Updates

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About the author

Markus Steinhauser

Markus Steinhauser

Chief Operating Officer

Markus fails miserably at losing his southwestern accent. He handles all internal and external communications as well as the expansion of the Testbirds crowd.



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Testbirds specialises in the testing of software such as apps, websites and Internet of Things applications by using innovative technologies and solutions. Under the slogan, “Testing Reality”, the company offers various testing methods to its clients looking to optimise the user-friendliness and functionality of their digital products. With over 250,000 registered testers located in 193 countries, Testbirds is one of the world’s leading crowdtesting providers. In addition, the IT service provider utilises cloud based technologies to support customers in the optimisation of their digital products. The combination of the two testing methods delivers a unique and extensive portfolio that takes the quality of software to the next level. Testbirds was founded in 2011 by Philipp Benkler, Georg Hansbauer and Markus Steinhauser. Today, the company has over 100 employees. Other than its headquarters in Munich, there are now offices in Amsterdam, London and Stockholm, franchises in Hungary and Russia and sales partners in Italy.

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