On May 18, 2021 we hosted the second edition of our homegrown event focused on customer experience and what we can learn from superheroes about customer centricity. They lead by example, inspire others, and create trust. That makes them great leaders to learn from. If...read more
UX/CX has always been important, but the past few months have brought forth a paradigm shift in the digital world, especially for retailers and etailers. UX/CX is now crucial to check across all parts of the customer journey, meaning that the experience extends beyond...read more
On October 28, 2020 we hosted an exciting event to learn about and discuss innovation and communication in a rapidly changing digital world that affects all aspects of our lives – from the secrets of US political campaigns to the innovation culture of Silicon Valley....read more
Your customer experience starts at first connection with your brand; (hopefully) continues with a purchase; extends to delivery, unboxing, and returns; and in fact, it never really ends. Post-purchase experiences are also pre-purchase experiences, and no one can give...read more
When customers buy a new robot hoover, most of them aren’t interested in the newest technology or how they work, but they will notice if they don’t – and they won’t like it. For manufacturers this means that the more complex technology and capabilities get, the bigger...read more
