My experience at Bits & Pretzels – the Founders Festival
As a founder of a Munich-based startup, the famous Bits & Pretzels convention is certainly on your agenda. Recently, I had the chance to be a part of it and deliver a pitch on stage. If you are interested in my pitch you can watch it here:
Besides the pitch, it was a very special experience that I want to share with you now. A convention like Bits & Pretzels offers many interesting opportunities – of course, you go there to do some business, so I went there talking about Testbirds and meeting clients. These meetings were kind of special because they took place in an environment that was totally different from the common office environment: I met my clients and collocutors at the biergarten where we sat and talked, surrounded by busy people having lunch, discussing new ideas, talking about their latest investments and their greatest successes. As you can imagine, talking to a client in an environment that smelled like startup business rather than corporate business was very refreshing, and a great experience.
There was, however, not only the business part but also the “founding” part. The event was proof that something is stirring in Germany! At Bits & Pretzels there were so many startups, showing off an incredible amount of cool, useful, exciting, and surprising products that will definitely remain in memory. Behind all these innovative products and companies are the people who get things going, and all these people believe in their ideas; you can really feel the spirit of founding and see the innovative strength that exists in Germany. Additionally, it was very interesting to recognise that Bits & Pretzels is a German convention but with a definite international flair.
To summarise my personal reasons for attending Bits & Pretzels:
- Show up, be present, meet clients, talk, laugh, sign deals
- Meet great people, listen to interesting speeches
- Experience great products and companies
- Just stroll around, feel the spirit, get motivated and inspired, stay focused and keep up the startup mentality
So, here are my closing thoughts about the convention: Germany has innovative and entrepreneurial power, and there are a lot of people who want to shape the future. We at Testbirds are proud to be part of that culture, and when attending these events you can see that all these innovative people are not only business-oriented, but they truly enjoy what they are doing and have fun working on their ideas. Or, in the words of Formula 1 World Champion Nico Rosberg (who spoke at the event): “better life, better performance.” – stay funny and drive your business.
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About the author
Philipp Benkler is founder and CEO of the testing specialist Testbirds. He is responsible for sales as well as the fields of internationalization and quality assurance.
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Testbirds specialises in the testing of software such as apps, websites and Internet of Things applications by using innovative technologies and solutions. Under the slogan, “Testing Reality”, the company offers various testing methods to its clients looking to optimise the user-friendliness and functionality of their digital products. With over 250,000 registered testers located in 193 countries, Testbirds is one of the world’s leading crowdtesting providers. In addition, the IT service provider utilises cloud based technologies to support customers in the optimisation of their digital products. The combination of the two testing methods delivers a unique and extensive portfolio that takes the quality of software to the next level. Testbirds was founded in 2011 by Philipp Benkler, Georg Hansbauer and Markus Steinhauser. Today, the company has over 100 employees. Other than its headquarters in Munich, there are now offices in Amsterdam, London and Stockholm, franchises in Hungary and Russia and sales partners in Italy.
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