#Almedalen: Where politics, media and startups come together

by | Jul 7, 2017 | Code of Conduct, Events | 0 comments

“Almedalsveckan” (Almedalen Week). An 8-day political event in Gotland, Sweden that attracts 40 000 visitors. This is where all of Sweden’s most influential politicians, journalists, and industry leaders meet. More than 4000 events, seminars, and meetups are organized during the week and representatives from all medias, industries, political parties and non-profit organizations are there to put their topic on the agenda.

This was my second year at Almedalen Week and I still think it is an interesting phenomenon. I have not heard of any other event where you can get access to a whole country’s VIPs at the same time and place. Perfect for lobbying and business that is. Especially when you have a Tinder-like app called “Mingla” that allows you to swipe Yes or No to other visitors in Almedalen and set up short meetings over coffee (Yes, even ministers!). For Testbirds this was an opportunity to spread our vision about fair conditions in the crowdworking industry.

One thing I noticed this year was how the power has shifted from big corporations to startups. Almost every panel discussion included a representative from a startup company and during the week I saw more of the startup “underdogs” than big corporations that have been around for decades. I personally find it positive that startups have got a more prominent role and ability to speak out in politics. Disruptive thinking will create the changes that we need for the future.

Aside from the startup discourse, there was another trend that was hard to miss. Out of 4000 different seminars, meetups and events, more than 600 of them were about digitalization. Of course, this is an important subject for every industry and organization – from retail, education, and construction to trade unions, political parties, and non-profits. It is an endless topic. The interesting thing was that most of these seminars were focusing on how digitalization and automation will affect the future of work. The conclusion in most of the seminars was that the future jobs and workplaces will look different than they do today, but that there are two ways to look at it – with skepticism and fear or with curiosity and eager to adapt. We all know where we at Testbirds stand and will continue to work for (read more on www.crowdworking-code.com).

So, if you are in Sweden the first week of July next year and want to meet the “it crowd”, I would really recommend you to take the ferry to Gotland. I will see you there!

Share it if you like it:

Tag Cloud

About the author

Jonna Knibestöl

Jonna Knibestöl

PR & Marketing Manager

Although Jonna has roots in both Sweden and Norway, she rather spend her time in warmer latitudes. At Testbirds her focus is to build a brand that will conquer the Nordics.



Other content that might be interesting for you:

Keep Distance and a Positive Mindset

I am known to always see the positive, look for opportunities, and motivate people. Today I have two key messages regarding Coronavirus for...

We want you! How to find good talent as a start-up

Finding the right people is one of the biggest challenges for start-ups. First, there was only us three founders, we were small and not (yet)...

Wie Gründer von scheinbaren Investoren gefressen werden – Kommentar von Testbirds Gründer und Geschäftsführer Philipp Benkler

Die Höhle der Löwen „Die Höhle der Löwen“ – so heißt das neue TV-Format auf VOX, in dem Gründer fünf auserwählten Investoren ihre Geschäftsidee...

Step by step: How to create an evolutionary organisation

As part of my blog series about our organisation principle Orga 4.0, I’d like to share some thoughts today about creating a company that is...

“Fehlerhafte Software? Grauenhaft”: Meet vema

It’s time for another story from one of our testers. Meet vema, who was awarded Bird of the Month last July in the category Best Bug Finder. She is...

Meet our Top UK Tester: Anita

In order to celebrate the opening of our new London office, we've invited Anita, our tester with the most experience points in the UK, to tell us...

It’s just text, how hard could it be? – Typography in UX

Typography is one of the most important and one of the most neglected aspects of written communication. When we read a text we rarely reflect on...

A different kind of job search

Last year I was searching for a new job in Munich, and I didn´t use the standard way of sending my application to companies to do so. Instead, I...

The Importance of Testing

According to Gartner, more than 2.4 billion tablets and mobile phones were shipped by the end of 2014. The Apple App store and Google Play store...

How We Became a FOCUS Revenue Growth Champion: A Brief Company History

Testbirds is “FOCUS Wachstumschampion 2018”, which means we are one of 500 companies with the highest revenue growth in Germany! The German news...

Testbirds specialises in the testing of software such as apps, websites and Internet of Things applications by using innovative technologies and solutions. Under the slogan, “Testing Reality”, the company offers various testing methods to its clients looking to optimise the user-friendliness and functionality of their digital products. With over 250,000 registered testers located in 193 countries, Testbirds is one of the world’s leading crowdtesting providers. In addition, the IT service provider utilises cloud based technologies to support customers in the optimisation of their digital products. The combination of the two testing methods delivers a unique and extensive portfolio that takes the quality of software to the next level. Testbirds was founded in 2011 by Philipp Benkler, Georg Hansbauer and Markus Steinhauser. Today, the company has over 100 employees. Other than its headquarters in Munich, there are now offices in Amsterdam, London and Stockholm, franchises in Hungary and Russia and sales partners in Italy.

© Testbirds GmbH. All rights reserved.

Subscribe to the Testbirds Whistler!

Receive updates on our innovative testing services, webinars, brand-new Nest features!

You have Successfully Subscribed!

@ Contact